Sales Battlecard Template

The Ultimate [Competitor] Sales Battlecard Template for SaaS Marketers

SaaS customers are usually overwhelmed with options, which puts your sales team in a pickle. By giving your team the right sales enablement tools, you’ll see improvements in average sales cycle length and overall close rate.

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As if hitting customer acquisition and revenue goals wasn’t hard enough, competition in the software industry is fierce. Give your team the right tools and you’ll see a major impact on your company’s bottom line.

Battlecards are powerful sales tools for aggressively selling against a specific competitor. Our battlecard template—specifically designed for SaaS sales teams—provides your team with key talking points and sales trap questions against specific competitors, all centered around your customer's pain points and needs.

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A sales battlecard will help your team:

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Access specific talking points they can use during a sales call or along their sales process with a prospect.
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Provide quick answers to sales trap questions and prospect objections.
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Compile all of the specific details and information from your competitors’ businesses to stay ahead of the game.

A competitor sales battlecard is one of the most effective sales enablement tools that exist. They are internal guides that educate and train your sales team with the best approaches to selling your software solution and gaining new customers based on your competitors’ offering.

This template will enable your team to compile information on:

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Competitor pricing
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Datapoints that outline the costs of not buying from you
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Competitor software integrations
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Have you studied your competitor’s moves?

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