Guide

Mapping Content for Different Buyer Personas

Content mapping by buyer persona ensures you’re placing the right content in front of the right people.

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If you’re not mapping your content to each of your buyer personas, you’re missing a critical element in successfully creating your marketing content, organizing it, and presenting it to your audience. You will notice this misalignment of content to your Buyer’s Journey in low conversion rates and high bounce rates, showing you that your content isn’t resonating with your audience.

This guide will help you align your content to your Buyer’s Journey, ensuring you are addressing the right pain points with the right person at the right time, and helping them solve their problems. If your goals are to generate leads and increase conversion rates, all while providing value, this guide can help.

This content mapping guide can help you:

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Discover how to accurately map content to the Buyer’s Journey
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Learn how to create persona-specific content for higher conversion rates
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Audit your content library
Back to Fundamentals: Content and Conversion Provide valuable solutions to help your buyers Do you have a plan to move forward? How do your buyer personas search?

What you’ll find inside this guide:

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A buyer persona criteria checklist
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Questions to help you define your Buyer’s Journey
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A guide to audit and map existing content to your Buyer’s Journey
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