Mapping Content For Different Buyer Personas

Content mapping by buyer persona ensures you're placing the right content in front of the right people.
Updated January 2018

If you are not mapping your content to each of your buyer personas, you are missing a critical element in successfully understanding, organizing, and presenting your marketing content to your audience.

We’ve put together this free guide to help you:

  • Questions to ask while mapping content to the buyer's journey.
  • Learn how to create persona-specific content for higher conversions.
  • Troubleshoot your content library.
  • Determine which content works best on different platforms.

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