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Domain Authority (DA): What It Is and How to Improve It

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When businesses, organizations, or marketers think about domain authority (DA), it’s important to first recognize the history behind it.

This webinar will dive into when this metric was created, who was behind it, and why it’s still important to keep DA in mind when building marketing plans and strategies. We’ll also dive into hands-on examples of tactics your business can implement to positively impact DA.

We’ll discuss:

  • The origins of domain authority
  • How DA is calculated
  • Why DA matters
  • How to track DA
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