By Lexie Carbone


Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Google Rolls Out a New Google+

Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.” Read More

Found in Translation: Language tools for building a global audience

YouTube introduced a new set of translation features “designed to help creators make their content more accessible and understandable to an international audience.” Read More

Instagram Limits Access From Third-Party Apps

Instagram announced “several platform changes to improve people’s control over their content and set up a more sustainable environment built around authentic experiences on the platform,” including a new review process for third-party apps starting December 3, 2015. Read More

Google Gets Surprise Ally In Mobile-App Search Push: Facebook

Facebook is “allowing Google to crawl and index its mobile app,” which means mobile search results from Google “will display some content from Facebook’s app, including public profile information.” The results “appear as ‘deep links’ that will take users to the relevant part of the Facebook app.” Read More

Helpful Ways to Grow Your Inbound Marketing

The Future of Inbound Marketing: What Will Thrive in 2016?

Wait, 2015 in almost over? I can't believe the winter months are among us as the day light slowly goes away. With that being said though what does it mean for next year? Marketing has changed drastically over the past couple years and will continue to evolve as buyer's habit's change and new technology is in our grasp. So how can marketers thrive in 2016?  Read More

Marketing Metrics That Help Prove Campaign Success

Your company decided to run a marketing campaign, and now that it's coming to an end, perhaps you're wondering what metrics you should be looking at to decide if your campaign was a success or not. Read More

77 Digital Marketing Terms & Stats For Business Professionals

Whether you are an executive, marketer or work in the financial department, chances are you’ve heard a coworker or peer use a digital marketing term you’re unfamiliar with. To help you in those times of need when you’re left saying, “Huh?”, here is a glossary of terms commonly use in digital marketing. In addition, a glossary can be pretty boring, so you’ll also find a fun and/or informative statistic related to each term. Read More

5 Keys to Creating a Health Work-Life Balance 

As millennials begin to take over the workforce, they may be in for longer hours. A global study conducted this year by EY has shown that managing work and home life has become increasingly difficult over the past five years, with millennials feeling most of the effects. According to the study, 38% of millennials said they would move to another countryfor a better work-life balance. There has to be a less extreme solution … right? Read More

Inbound Marketing's Most Wanted: 33 Website Design Crimes To Avoid At All Costs [EBOOK]

Today, a website is the external representation of a company to potential customers and the world in general, so it makes sense that many businesses invest time, energy, and budget in making their sites look and work as good as possible. Unfortunately, even with the best intentions, many designs and redesigns still result in the kinds of website design crimes that could land an otherwise savvy inbound marketer in design jail. These mistakes can cripple conversion rates, annoy visitors, and generally make your brand look silly. Free Download

The Latest Marketing Reports 

2015 State of Sponsored Social

A new study from Izea conducted in partnership with Halverson Group and The Right Brain Consumer Consulting shows that 52% of companies now have a stand-alone sponsored social budget and find sponsored social to be one of the top three most effective marketing investments they make. The study also examined consumer sentiment towards sponsored social media content. Read More 

Who Should Manage Corporate Social Media?

It's a common debate for businesses: Who should be responsible for corporate social media activities? While the jury is still out, one group is gaining favor, new research from staffing firm The Creative Group suggests. When advertising and marketing executives were asked which department is best suited to oversee an organization's social media efforts, more than half (51 percent) of respondents said public relations/communications. Read More

Top 16 Mobile Brands on Twitter and Facebook [CASE STUDY]

Staying top of mind and providing strong customer support is crucial for all businesses. But for mobile operators whose customers depend on their services around the clock, it is particularly important.  Social media is one of the most effective channels to achieve these goals but are brands using social effectively? Read More


What other news have you read recently? Let us know by tweeting us at @smartbugmedia.


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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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