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Insights on the Customer Lifecycle

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Grow your business and cultivate success with expert insights on all things digital, from marketing, sales, and revenue operations to customer success, e-commerce, and web design.

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Marketing team analyzing data to influence their email segmentation strategy for BFCM
October 7, 2024 | Emily Bongiovanni

Email Segmentation Strategies for Hyper-Targeted BFCM Campaigns: Maximizing Relevance

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A hand putting drops of CBD oil into a cup
September 6, 2024 | Emily Bongiovanni

Hemp and CBD Marketing: Compliance, Education, and Differentiation

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Image of several personalized gift boxes
August 21, 2024 | Kira Renee

Food & Beverage BFCM: Creating Compelling Product Bundling for Gift-Giving

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building an e-commerce store on HubSpot
August 15, 2024 | Kira Renee

Can You Build Your E-Commerce Store on HubSpot?

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Woman looking at black friday and cyber monday ads on social media
August 1, 2024 | Kira Renee

Creating Compelling Black Friday & Cyber Monday Ads: Design, Copy, and Call-to-Action Best Practices

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Close up image of hands holding a tablet with a finger pointing at the screen
July 25, 2024 | Kira Renee

Omnichannel Marketing for BFCM: Creating a Seamless Customer Journey

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Asian woman holding multiple boxes while talking on the phone and looking at her laptop
July 23, 2024 | Kira Renee

The Ultimate Toolbox: Essential E-Commerce Marketing Tools for BFCM

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Woman smiling at laptop, happy about BFCM sales
July 4, 2024 | Emily Bongiovanni

The Power of Pre-Campaign Hype: Building Anticipation for Your BFCM Sales

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Close up image of two hands typing in a laptop while checking emails
May 17, 2024 | Alen Čapelja

Email Deliverability Series Part 4: Maintaining a Healthy Email Marketing List

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Close up image of two hands typing in a laptop while checking emails
May 10, 2024 | Alen Čapelja

Mastering Email Deliverability Part 3: Demystifying Email Authentication Protocols + Compliance Requirements

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Close up image of two hands typing in a laptop while checking emails
May 7, 2024 | Alen Čapelja

Mastering Email Deliverability Part 2: Optimizing Email Sender Reputation and Building Trust with ISPs

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Close up image of two hands typing in a laptop while checking emails
April 23, 2024 | Alen Čapelja

Mastering Email Deliverability Part 1: The Fundamentals of Email Deliverability

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Woman in gym opening a personalized email from her fitness center on her smartphone
April 5, 2024 | Hannah Watson

Get More from Your Fitness Marketing: How to Personalize Your Emails

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