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Grow your business with our expert insights into digital marketing, web design, PR, creative, email and SMS, paid media, sales enablement, and more.

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Business meeting with several people providing ideas and annotations on a whiteboard
March 9, 2023 | Viole Morales

Understanding the Difference Between Earned, Paid, and Owned Media

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Two female marketers strategizing in a white board
March 2, 2023 | Marissa Litty-McGill

Do Pop-up Ads Actually Work?

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Male and female enter store after being served a location-based ad when entering a geofence
December 21, 2022 | Tabitha Young

What Is Geofencing? Everything You Need to Know About Location-Based Marketing

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Two co-workers on tablet and laptop trying to navigate their business marketing during a recession
November 28, 2022 | Tabitha Young

How to Approach Advertising and Marketing During a Recession

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Paid search glossary being referenced during inbound marketing meeting
November 7, 2022 | Aaron Lyles

Paid Search Glossary & Tips On Getting Started With Google Ads

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A group of marketing professionals listening to a manager
September 9, 2022 | Aaron Lyles

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

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marketing team discussing metrics
July 22, 2022 | Gabriel Garza

Understanding the Correlation Between Ad Extensions and Ad Rank

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Caucasian woman sitting in an office while writing on a piece of paper with her laptop open
June 20, 2022 | Gabriel Garza

Top Revenue-Driving Email Flows for E-Commerce Marketing

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Two marketers at a computer working on their paid media campaign
May 2, 2022 | Mitch Transue

3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

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A photo of paperwork and a tablet on top of a table and a few hands going trough it all
April 25, 2022 | Bailey Thomas

Top Contextual Advertising Platforms

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April 21, 2022 | Shawn McFadden

Understanding the Ins and Outs of Google Ad Extensions

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Origami birds flying in same direction
April 18, 2022 | Aubreigh Blair

Increased Lead Generation: Best Practices for Paid Media Landing Pages

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Two marketers looking at a tablet and smiling in an office
April 11, 2022 | Kendra Ellis

How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals

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