Insights on the Customer Lifecycle

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Grow your business and cultivate success with expert insights on all things digital, from marketing, sales, and revenue operations to customer success, e-commerce, and web design.

Paid Media in the AI Era - SmartBug on Tap Episode Summary

June 20, 2025 | Maia Milas

From Guesswork to Greatness: Paid Media in the AI Era

Three marketers sitting on a table, one smiling as the other two shake hands

August 14, 2024 | Tiffanie Chun

How to Utilize Personalized Customer Data for Franchise Marketing

Woman looking at black friday and cyber monday ads on social media

August 1, 2024 | Kira Renee

Creating Compelling Black Friday & Cyber Monday Ads: Design, Copy, and Call-to-Action Best Practices

March 8, 2024 | Ale Melara

Navigating Digital Transformation in Franchise Marketing

A group of marketers discussing strategies together while looking at a laptop

September 1, 2023 | Michael Birky

Outperform Your Competitors: Your Playbook for Ad Copy Optimization with AI

3 women discussing with each other at a co-working space

June 19, 2023 | Brooke Master

The Vital Role of a Paid Search Strategy in Digital Marketing

Business woman, documents or working on laptop planning, creative research or data analysis for paid media campaign

June 12, 2023 | Viole Morales

The Beginner’s Guide to Developing a Paid Search Strategy in 2023

May 17, 2023 | Courtney Fraas

10 Ways to Reduce Customer Acquisition Cost

Two woman and a man sitting on a bench and looking at a laptop

May 3, 2023 | Cicily Cummings

How to Analyze Your Facebook Ad Results

April 27, 2023 | Brooke Master

What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

Business meeting with several people providing ideas and annotations on a whiteboard

March 9, 2023 | Viole Morales

Understanding the Difference Between Earned, Paid, and Owned Media

Two female marketers strategizing in a white board

March 2, 2023 | Marissa Litty-McGill

Do Pop-Up Ads Actually Work?

January 28, 2023 | Holly Koch