Public Relations (PR)
We have the expertise and the right connections to grow your business—by amplifying your reach and helping you build brand recognition.
Focus on Your Goals
With a strategic PR plan, your company has actionable goals and the necessary timeline to achieve them. We start by defining a concise target audience and media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.
Media Training
We’ll help you pinpoint key internal thought leaders and get them up to speed on communications.
Focused Content
Your team’s areas of expertise will serve as the foundation for key inbound marketing messaging and PR strategy.
Access Media Across Industries
Match your desired target market regionally or nationwide.
Our PR experts understand what it takes to create effective editorial—and they’ve got the contacts to make it happen, too.
- Results-Driven
Our team hustles to secure placements in trade and mainstream outlets. - Well-Connected
With media contacts across industries, we can pitch for targeted reach.
Boost Credibility and Enhance Visibility
Use your current inbound marketing efforts and third-party-generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts throughout our extensive media network.
- Pitching and Content Distribution
We’ll deliver brand-aligned content to writers, editors, analysts, and journalists who can promote your brand. - Newsworthy Abstracts
Showcase your industry expertise while aligning with the media’s subject matter.
What Our Clients Say
By the time our redesign was over we felt like we not only had a wonderful website but also a full understanding of inbound marketing.
SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.
Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.
After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.
SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic and high standards without any weak links.
They have been a true extension of our marketing team, without the compromise or disconnect.
They are easy to work with and are very knowledgeable on all inbound marketing topics.
More than any other agency we spoke to, they 'get' inbound.
We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.
The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.
The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.
Ryan and his team took command of our inbound and took us to the next level.
SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot and paid digital advertising. I highly recommend SmartBug!
![Luke Doiron](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Web_Design_Page/luke-doiron.jpg?width=80&height=80&name=luke-doiron.jpg)
Since adding SmartBug to our team we've seen a 250% increase month-over-month in our leads and website visits.
Having worked with a number of agencies... I can definitively say they are the BEST and have made a huge impact on our results.
Our Latest Public Relations Insights
![Two people working on their Desk](https://www.smartbugmedia.com/hs-fs/hubfs/BlogMarketingVsPr-FeaturedImage%202.png?width=768&height=512&length=768&name=BlogMarketingVsPr-FeaturedImage%202.png)
Marketing vs. PR: What's the Difference?
Understanding the main difference between marketing and PR can save your business from miscommunication and improve brand recognition.
Read More![Female marketer at the office, sitting at her desk talking on a cell phone](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/060823_the-role-of-pr-in-brand-recognition%20%281%29%20%281%29.png?width=768&height=512&length=768&name=060823_the-role-of-pr-in-brand-recognition%20%281%29%20%281%29.png)
The Role of PR in Brand Recognition
Explore the crucial role of public relations in building brand recognition and credibility through essential techniques and strategies.
Read More![Three coworkers talking at a desk](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Blog%20Images-1.png?width=768&height=512&length=768&name=Blog%20Images-1.png)
The Importance of Public Relations in Marketing
When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness.
Read More