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Public Relations (PR)

We have the expertise and the right connections to grow your business—by amplifying your reach and helping you build brand recognition.

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Focus on Your Goals

With a strategic PR plan, your company has actionable goals and the necessary timeline to achieve them. We start by defining a concise target audience and media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.

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Media Training

We’ll help you pinpoint key internal thought leaders and get them up to speed on communications.

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Focused Content

Your team’s areas of expertise will serve as the foundation for key inbound marketing messaging and PR strategy.

Access Media Across Industries

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Match your desired target market regionally or nationwide.

Our PR experts understand what it takes to create effective editorial—and they’ve got the contacts to make it happen, too.

  • Results-Driven
    Our team hustles to secure placements in trade and mainstream outlets.
  • Well-Connected
    With media contacts across industries, we can pitch for targeted reach.
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Boost Credibility and Enhance Visibility

Use your current inbound marketing efforts and third-party-generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts throughout our extensive media network.

Boost Credibility and Enhance Visibility
  • Pitching and Content Distribution
    We’ll deliver brand-aligned content to writers, editors, analysts, and journalists who can promote your brand.
  • Newsworthy Abstracts
    Showcase your industry expertise while aligning with the media’s subject matter.
How to Increase Brand Recognition with PR

How to Increase Brand Recognition with PR

As a marketer, you're always optimizing and exploring new ways to boost your brand's visibility. But did you know PR can be a game-changer? Learn how public relations can enhance your brand recognition and help you outshine the competition. Dive into our guide to discover the key strategies and insights you need.

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A global Mobility Tax Services Company Establishes Its Experts as Thought Leaders Through a Creative Inbound PR Campaign

Discover how SmartBug’s targeted PR campaign amplified Global Tax Network's thought leadership, positioning their tax professionals as industry experts and broadening their influence. By leveraging strategic media placements and expert storytelling, we helped Global Tax Network gain significant media coverage and enhance its credibility in a competitive landscape.

Learn How We Helped

What Our Clients Are Saying:

SmartBug PR has taken us to a new level. Doreen and team are well versed in gaining us visibility in the right outlets, with the right message, and the right timing. There is a fantastic consistency to what she and her team are doing for us, and a cadence around quality and messaging. Additionally, we have found that the PR motion has allowed us to pause and really think about what it is we want the world to know about MarketStar. The SmartBug PR team is exceptional.
Wilde, A.,
MarketStar
We have been working with SmartBug Media for several years now and they are true partners and a part of our company. They have exceptional knowledge and expertise in all areas of marketing. Their PR team is amazing. and they're really fun, and great people to work with.
Hummitzsch-Handley, J.,
Eagle's Flight
Smartbug has been a pleasure to work with. I really feel like they are an extension of my team. We've used them for graphic design, content strategy, content creation (both short and long-form), HubSpot consulting, and website/landing page design. We were very close to using them for PR and Ads as well but ultimately ended up hiring those in-house. I have recommended Smartbug to multiple people already. I wouldn't hesitate to use them again in future organizations.
Coombs, C.
Smartbug has been integral in getting our inbound marketing efforts off the ground. We had few internal resources, and Smartbug not only built our program but is pushing us forward at a higher speed than we could have ever anticipated. They are self-driven, organized, and true partners for all things related to Marketing, Ops, and PR.
Elser, B

Our Latest Public Relations Insights

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Public Relations

Marketing vs. PR: What's the Difference?

Understanding the main difference between marketing and PR can save your business from miscommunication and improve brand recognition.

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Public Relations

The Role of PR in Brand Recognition

Explore the crucial role of public relations in building brand recognition and credibility through essential techniques and strategies.

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Public Relations

The Importance of Public Relations in Marketing

When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness.

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