Public Relations

The expertise and the connections to extend your reach.

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Our approach

Start with a goal-focused plan

A comprehensive, strategic PR plan is what gives your organization tactical goals and a timeline for achieving them. We start by defining a concise target audience and target media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.

  • Media training Pinpoint your thought leaders and get them up to speed on communications.
  • Focused content Determine subject matter areas based on your thought leaders’ expertise.
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Access media contacts across industries

Match your desired target market regionally or nationwide. Our PR industry experts understand what it takes to create effective editorial (and have the contacts to make it happen).

  • Results-driven Our team hustles to secure placements in trade and mainstream outlets.
  • Well-connected With media contacts across industries, we can pitch for targeted reach.

Increase credibility, enhance visibility

Use your current inbound marketing efforts and third-party-generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts with our extensive media network.

  • Continual pitching and content distribution Consistency is key with focused, brand-aligned messages. Give content to writers, editors, analysts, and journalists who can promote your effort.
  • Newsworthy abstracts Showcase your industry expertise while aligning with the media’s subject matter.
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Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners

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What our clients say

If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

Brian Halligan

HubSpot, CEO & Co-founder

SmartBug delivers the strategy, execution, and results you’d expect from the ‘big boys’ with the care, responsiveness, and depth of understanding of your own employee.”

Chris Evans

Eagle's Flight, Executive Vice President Marketing and Business Development,

We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.”

Kristin Hansen

Bright Computing, CMO

They are easy to work with and are very knowledgeable on all inbound marketing topics.”

Seth Hauben

Wintac, Director of Marketing

Ryan Malone is truly the best-qualified third-party advisor, understanding the 'ins and outs' of the senior housing and care business.”

Fara Gold

V.P. of Sales & Marketing, Brookdale Senior Living

Inbound marketing work