Amplify your reach with connections in public relations

Start with a goal-focused plan

A comprehensive, strategic PR plan is what gives your organization tactical goals and a timeline for achieving them. We start by defining a concise target audience and target media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.

Media training Pinpoint your thought leaders and get them up to speed on communications.

Focused content Determine subject matter areas based on your thought leaders’ expertise.

Increase credibility, enhance visibility

Use your current inbound marketing efforts and third-party-generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts with our extensive media network.

Continual pitching and content distribution Consistency is key with focused, brand-aligned messages. Give content to writers, editors, analysts, and journalists who can promote your effort.

Newsworthy abstracts Showcase your industry expertise while aligning with the media’s subject matter.

Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

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Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

Brian Halligan

HubSpot, CEO & Co-founder

SmartBug delivers the strategy, execution, and results you’d expect from the ‘big boys’ with the care, responsiveness, and depth of understanding of your own employee.”

Chris Evans

Eagle's Flight, Executive Vice President Marketing and Business Development,

We’ve worked with other agencies in the past, but SmartBug just gets it in a way that others don’t.”

Esther Cohen

Workamajig

Their intuitiveness in bringing our corporate voice to life in the content development and ideas to differentiate [us] from our competitors is remarkable.”

Joanne Lemna

A-WIN Insurance, COO

Their web development team did a fantastic job from scoping to executing, were prompt and personable, and delivered right on budget.”

Joseph Bowser

Member, Innovista Law PLLC

Public Relations

The expertise and the connections to extend your reach.

Start with a goal-focused plan

Access media contacts across industries

Increase credibility, enhance visibility

Build a comprehensive, custom Growth Marketing Playbook.

Our technology partners

What our clients say

If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

SmartBug delivers the strategy, execution, and results you’d expect from the ‘big boys’ with the care, responsiveness, and depth of understanding of your own employee.”

We’ve worked with other agencies in the past, but SmartBug just gets it in a way that others don’t.”

Their intuitiveness in bringing our corporate voice to life in the content development and ideas to differentiate [us] from our competitors is remarkable.”

Their web development team did a fantastic job from scoping to executing, were prompt and personable, and delivered right on budget.”

Inbound marketing work

Our latest insights

How Much Should Your Website Cost? A Guide to What Should Be Included In Web Design Pricing

The New Frontier: Paid vs. Earned Media

The Evolution of Inbound Marketing

Ready to win?

“The SmartBug team has been essential for getting our inbound marketing strategy off the ground.”