Clients of SmartBug Media are now able to use HubSpot products in line with HIPAA regulations. Learn more.

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Supercharge Your Pipeline

Senior Living CRM Powered by HubSpot

Manage your occupancy, sales pipeline, marketing campaigns, customer support inquiries, and more all within a unified, intuitive platform.

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Senior Living CRM Features

Power the day-to-day operations of your senior living community with ease. Click each tabbed feature below to explore the full capabilities of HubSpot's senior living CRM based on the unique objectives of your clientele.

Operations & Occupancy Management (CX)

Streamline the management of move-ins, move-outs, and depositors with robust resident and facility data at your fingertips.

Resident Profile Management | Senior Living CRM Powered by HubSpot
Floor Plans and Units Graph | Senior Living CRM Powered by HubSpot
Ticketing Dashboard | Senior Living CRM Powered by HubSpot

Senior Living Marketing

Measure the impact of every campaign with consolidated reporting and analytics, all under one roof.

Marketing Campaigns | Senior Living CRM Powered by HubSpot
Events and Content | Senior Living CRM Powered by HubSpot
Email Marketing | Senior Living CRM Powered by HubSpot
Website Management | Senior Living CRM Powered by HubSpot
Interactive Content | Senior Living CRM Powered by HubSpot

Senior Living Sales

Maximize your sales reps' productivity with lead management and task prioritization built into your CRM. This allows teams to more easily identify sales opportunities and increase occupancy rates. 

Sales Sequences | Senior Living CRM Powered by HubSpot
Live Chat and Chatbots | Senior Living CRM Powered by HubSpot
Task Management | Senior Living CRM Powered by HubSpot
Advanced Reporting and Dashboards | Senior Living CRM Powered by HubSpot

HR & Recruitment

Accelerate your recruitment process and fill positions faster with all the right hiring tools, all in one place. 

Job Postings | Senior Living CRM Powered by HubSpot
Applicant Tracking | Senior Living CRM Powered by HubSpot
Candidate Management | Senior Living CRM Powered by HubSpot
Google and Facebook Ads | Senior Living CRM Powered by HubSpot

Integrations

Make sure your systems are talking to each other with technology that seamlessly integrates.

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HIPAA Compliance

We're proud to support our senior living clients with HIPAA-compliant technology. HubSpot's fully integrated CRM protects users' sensitive data, including health information. Now, it's easier than ever to give your residents the individualized care they deserve, without sacrificing privacy.

Our Approach to Senior Living CRM 

When you join forces with SmartBug Media, you get access to a team of seasoned senior living professionals.

Occupancy Management & Operations

  • We'll focus on increasing your current move-in rates and managing your housing contracts and resident agreements with ease.
  • We'll measure our success by tracking these metrics and using occupancy trends to forecast future growth.
Senior living occupancy management icon

Ready to Upgrade Your Senior Living CRM?

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Start Your Free HubSpot CRM Trial Guided By Our Experts

Our team will set up a trial HubSpot account to demonstrate how to transform your senior living CRM.

Let's Get Started
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Watch a Demonstration of Senior Living CRM powered by HubSpot

See what it's really like to connect and centralize your entire tech stack.

Watch Video

Explore The Difference

What sets HubSpot apart from other senior living CRMs? Check out our side-by-side comparison.

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Case Studies

Browse All Case Studies
The Arbor Company

Multiple Communities—and One Agency to Market Them All

Discover how SmartBug Media® helped The Arbor Company transform its marketing and digital presence with HubSpot and become a trailblazer for using inbound marketing in the senior living industry.

See Case Study
Arbor Case Study Photo - Multiple Communities—and One Agency to Market Them All
Browse All Case Studies

What Our Senior Living Clients Say

SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot and paid digital advertising. I highly recommend SmartBug!

Suzanne
VP of Marketing
Fara Gold

Ryan Malone is truly the best-qualified third-party advisor, understanding the 'ins and outs' of the senior housing and care business.

Fara Gold
V.P. of Sales & Marketing, Brookdale Senior Living

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.

Chris Harper
The Arbor Company, VP Communications

Not only was the creative work outstanding, but the knowledge... that SmartBug Media has of the HubSpot platform is superior to any other service provider that we contacted.

Justin Stensrud
SouthStar Communities, Director of Marketing

Their thinking is so strategically focused that there is no question that they know what they are doing.

Chris Harper
The Arbor Company, VP Communications

Ryan and his team took command of our inbound and took us to the next level.

Todd Barker
Senior Solutions Management, President

Frequently Asked Questions

Explore answers to your most commonly asked questions.

How much does HubSpot cost?

HubSpot’s Customer Platform contains a complete set of marketing, sales, occupancy management, and customer support tools. Pricing highly depends on what functions you need and how many users you have. 

HubSpot is competitively priced against other senior living CRMs. We are happy to provide a recommendation on what functionality would benefit your team the most but feel free to explore pricing on your own if you’d find that helpful.

How do I effectively integrate AI into the Senior Living CRM?

With HubSpot, it's easy to integrate AI technology into your day-to-day workflows. HubSpot allows you to leverage AI across your Marketing, Sales, and Service Hub in your new Senior Living CRM so you can work more efficiently across teams and with prospective residents. 

Check out our recent blog posts to learn more about how to fuel your operations with AI.

How long does it take to get fully set-up in the Senior Living CRM?

The timeline to configure your senior living CRM depends on the number of hubs we are implementing, the number of team members we are training, the number of systems we are building in HubSpot, and the number of integrations we are connecting to HubSpot.

My team is new to HubSpot. Do you offer training?

Yes! As part of the initial onboarding and setup, our team of HubSpot experts will also conduct a training session to familiarize your team with HubSpot. Once your integration is complete, we offer ongoing support as a chance to answer questions, troubleshoot any concerns, and identify other opportunities for optimization. 

Can the Senior Living CRM be customized to our business?

Absolutely! We understand that your HubSpot requirements may be unique, based on the needs of your communities. HubSpot's CRM offers extensive customization for users to:

  • Map your specific data onto the CRM
  • Configure layouts to suit your team's needs
  • Maximize your CRM functionality with a variety of extensions and APIs

Does the Senior Living CRM integrate with other third-party tools?

Yes! HubSpot offers hundreds of pre-built integrations with the most common marketing, sales, and support tools. HubSpot also has a developer-friendly set of APIs that we can help connect your tools through custom integrations if needed.

How does HubSpot support HIPAA compliance?

HubSpot supports HIPAA compliance by offering robust security and privacy protections. This includes audit logging, advanced authentication features, properties to store protected health information (PHI), and more.

Ready to Accelerate Tours and Move-Ins?

We know every senior living community is different. Our services are designed to meet you where you are in your marketing journey.