We help senior living communities accelerate tours and move-ins with customized strategies that attract new residents and drive growth.
How We Maximize Results
We focus on two things: understanding your prospective residents’ journeys and supporting your internal teams, who are often juggling campaigns, initiatives, resident tours, and more. This is how we do it.
Senior Living Expertise
A New Kind of Senior Living Marketing
With a new flexible design, optimization, paid search and social, and plenty of compelling content, we helped build a website for The Arbor Company that elevated the user experience and could be used across multiple communities.
What Our Senior Living Clients Say
Ryan Malone is truly the best-qualified third-party advisor, understanding the 'ins and outs' of the senior housing and care business.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot and paid digital advertising. I highly recommend SmartBug!
Explore Our Approach to Senior Living
We take the time to fully understand your brand and vision to help meet (and exceed) your business goals in record time. At every step of the process, we provide support with proven, customized strategies based on data, combining the best of web design, public relations, SEO, paid media, and more to increase your move-ins and decrease vacant rooms. Our approach is flexible, powerful, and built for increasing leads, growing your revenue, and bolstering brand authority in the senior living industry.
You need to engage and lock in residents fast—but with so many senior living communities out there, it's hard to stand out in the crowd. We’ll use our expertise in the senior living industry to help establish your brand as an innovative industry leader through persona-based content and campaigns that drive conversions.
Powerful marketing automation is only as effective as your digital strategy and technology infrastructure. We've conducted popular, time-saving integrations for senior living clients such as WelcomeHome, CallRail, and CallTrackingMetrics—and we can do the same for you.
Full service digital agencies and the senior living industry are an ideal match. We’ll use a comprehensive, data-driven approach to determine the goal-oriented digital strategies that resonate most with your audience, enabling us to optimize the sales cycle and increase adoption rates so you can close top-quality leads faster.
Whether You Need Help Increasing Your Census or Improving Brand Awareness, We’ve Got You Covered
Our digital experts have worked with senior living clients large and small. We put our experience to work, creating thoughtful, tailored campaigns that effectively reach seniors and their families. Whether you need help achieving your move-in goals or increasing brand awareness, we have the expertise to deliver best-in-class strategies that achieve strong results.
And if that wasn’t enough, we’re also globally recognized experts in digital marketing, marketing automation, and sales enablement. (How's that for a win-win?!)
Ready to Accelerate Tours and Move-Ins?
We know every senior living community is different, and a one-size-fits-all approach to marketing doesn’t work. Our services are designed to meet you where you are in your marketing journey and help you achieve your specific goals.