Insights on the Customer Lifecycle

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Grow your business and cultivate success with expert insights on all things digital, from marketing, sales, and revenue operations to customer success, e-commerce, and web design.

Marketing team analyzing data to influence their email segmentation strategy for BFCM

October 7, 2024 | Emily Bongiovanni

Email Segmentation Strategies for Hyper-Targeted BFCM Campaigns: Maximizing Relevance

A hand putting drops of CBD oil into a cup

September 6, 2024 | Emily Bongiovanni

Hemp and CBD Marketing: Compliance, Education, and Differentiation

Asian woman holding multiple boxes while talking on the phone and looking at her laptop

July 23, 2024 | Kira Renee

The Ultimate Toolbox: Essential E-Commerce Marketing Tools for BFCM

Woman smiling at laptop, happy about BFCM sales

July 4, 2024 | Emily Bongiovanni

The Power of Pre-Campaign Hype: Building Anticipation for Your BFCM Sales

Close up image of two hands typing in a laptop while checking emails

May 17, 2024 | Alen Čapelja

Email Deliverability Series Part 4: Maintaining a Healthy Email Marketing List

May 10, 2024 | Alen Čapelja

Mastering Email Deliverability Part 3: Demystifying Email Authentication Protocols + Compliance Requirements

May 7, 2024 | Alen Čapelja

Mastering Email Deliverability Part 2: Optimizing Email Sender Reputation and Building Trust with ISPs

April 23, 2024 | Alen Čapelja

Mastering Email Deliverability Part 1: The Fundamentals of Email Deliverability

Woman in gym opening a personalized email from her fitness center on her smartphone

April 5, 2024 | Hannah Watson

Get More from Your Fitness Marketing: How to Personalize Your Emails

Woman checking e-commerce marketing emails on phone

February 1, 2024 | Emily Bongiovanni

Post-Purchase Customer Retention Emails That Fuel Customer Loyalty

Woman looking at her credit card while smiling and holding a tablet on her hands

October 26, 2023 | Bill Lorimer

What Is Multichannel Retailing and How Does It Skyrocket Brand Growth?

Two marketers looking at a tablet while smiling

October 11, 2023 | Alen Čapelja

BFCM Prep: Email Deliverability Best Practices for E-Commerce Brands

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August 15, 2023 | Patti M. Wilson