By Christopher Hutchens

This week in inbound marketing we'll review at how to share on Facebook after the latest newsfeed update, some of the best pricing pages we've seen, plus we'll look at how Pepsi dominated conversion on Twitter during the Superbowl.

1) New & Noteworthy

Big Companies Treating Amazon like a Branding Channel

Last year, several big brands made the switch from mass marketing initiatives to focusing on personalized experiences. In 2018, it’s only going to continue as companies keep working to collect customer data and provide better shopping experiences. Smaller companies have been building loyal followings using this customer-focused formula for years, and now major corporations are taking notice, realizing that creating unique personal experiences breeds brand loyalty over time. Read the full article here.

 

Sharing on Facebook After The New Algorithm Update

By now, most marketers have heard about Facebook’s latest algorithm update. A couple week ago, the social media network announced that brand pages would see a drop in organic reach. Because of this, many brands are evaluating their content strategy and trying to determine what will be successful and reach the most people. This article will help you understand how the change will affect your page and what you can do going forward.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

When Facebook Became the World’s Biggest Billboard

Imagine you’re on a road trip in the 1990s with no smartphone to help you kill time. Along the side of every highway, what do you see? Billboards and other ads. Fast forward 20 years, and most of us aren’t looking outside anymore—we’re looking at screens. Facebook has essentially become the world’s biggest billboard.

 

Pricing Pages Done Well: Software

If you’re a SaaS company, one of the most important pages on your website is your pricing page. Because you’re selling a service, customers need to know at a glance what a service can do for them and how much it will ultimately cost them. That’s why, in order to find success as a SaaS Company, you need to have a well-designed pricing page. In this blog, we review some of our favorite pricing page layouts.

 

3) Marketing Reports, Updates, and Trends

Tech Execs Unite to Push Back Against Technology

Smartphones can be addictive. We can all think back to a time where we’ve repeatedly looked at our phone to see if our friend texted us back or replied to our email. As technology changes, how we use that technology needs to change, too. In study after study, researchers are finding that social media doesn’t make us happier and that smartphones can be as addictive as some drugs. In this article, we look at a new initiative started by several execs in the tech industry to redefine how we think about and use technology.

 

Pepsi Takes Top Honors in Inaugural #BrandBowl

Super Bowl LII was as exciting as the NFL could have hoped for, complete with big plays, missed field goals, and a backup QB leading the underdog Eagles to their first Super Bowl in franchise history—but we all know there’s more to the Super Bowl than just the game. It’s a chance for brands to get the attention of millions through quirky commercials and other social channels. In this blog, we look at the big winners from Sunday and who won Twitter’s inaugural #BrandBowl.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.