By Christopher Hutchens

This week in inbound marketing we'll look at the predicted growth of display advertising, how to build and run a content marketing calendar, plus we'll review how close you should be evaluting bounce rate.


1) New & Noteworthy

US Display Advertising to Grow 70% by 2021

As companies continually shift their traditional advertising spending to digital, display advertising revenue is set for explosive growth in the next several years. According to Forrester Research, display advertising revenue through mobile, video and social media will grow by 70 percent by 2021—and the firm also predicts that Amazon will take some of the current market share that’s dominated by Google and Facebook. Read the full article here.

 

Agency Secrets for a Great Twitter Strategy

We shared an article last week that talked about how important it is to establish your own voice in your content marketing—and that all but includes social media platforms. Managing social media for many of our clients, we’re often asked about best practices for Facebook, Twitter, Instagram, and other platforms. Here’s a list of agency secrets that you can use to establish your own Twitter strategy.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

How to Build (and Run) a Content Marketing Calendar

Any company that’s serious about digital marketing knows that content is king and without it, you simply won’t drive traffic or convert leads. But a common  problem we’ve seen across companies in every industry is that many internal marketing teams don’t know how to set up or run an effective content marketing calendar. In this post, we’ll explain how you can build a content marketing calendar that your team can consistently use to produce quality, high-performing content.

 

5 Mistakes You’re Making when Talking to the Media

You landed your first media interview and are already thinking about all the publicity your company is set to receive. Are you prepared? Gaining media coverage can be extremely valuable, but you want to make sure you’re thoroughly prepared so you can nail your interview. Here we’ve compiled a list of five common mistakes to avoid when talking to the media.

 

3) Marketing Reports, Updates, and Trends

Bounce Rate: Important Metric or Junk Data?

Since website analytics were born, marketers have used various KPIs to measure website performance, from pageviews and time spent on page to bounce rate. And while most people understand that page views and overall time spent on a website is important, it’s a little harder to extract information from looking at a bounce rate. In this post, Alan K’necht explores bounce rate to determine if it’s an important metric—or simply junk data.

 

Report: Amazon Owned Nearly 30% of All Cyber Monday Sales

Tracking e-commerce sales from Black Friday and Cyber Monday, analytics company Slice Intelligence reported that Amazon accounted for an amazing 28.4 percent of all sales during Cyber Week (November 21–27). What’s more, not a single retailer came within 19 percentage points of Amazon’s lead. The latest figures show that Amazon, which is constantly innovating how people shop and sell, isn’t going anywhere any time soon. Read the full article here.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.