By Christopher Hutchens

This week in inbound marketing we look at twenty ad metrics Facebook will soon be removing, seven tips to improve your email response rates, plus we'll look at three ways you can reinvigorate your digital strategy. 

1) New & Noteworthy

Facebook to Remove 20 Outdated Ad Metrics

“Button clicks” and “amount spent today” are just two of 20 metrics that Facebook will be removing, according to a recent announcement. In the last year, Facebook has taken several steps to improve ad metrics and deliverability, and cleaning up outdated or duplicated reporting metrics appears to be the next step. Read the full announcement from Facebook and see all 20 metrics that will soon be removed.

 

Customer Experience Management: Top Strategic Priority for 2018-2019

Adobe and Econsultancy recently surveyed over 13,000 marketing and technology professionals and found that managing customer experience is the top strategic priority for businesses over the next year. Here at SmartBug, we’re constantly working with clients to help them better market to customers in each stage of their journey, so it’s no surprise to us that this will continue to be a focus for organizations. Read the full article.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

7 Cold Email Tips that Will Increase Response Rate

Email is one of the best tools to reach prospect and customers, but there’s a catch; In order for an email to work, someone needs to first open it. How do you get people who haven’t engaged with you much to start opening your emails? Start with the subject line. “The subject line in an email is just as important as the message itself,” SmartBug’s Mallory Fetchu explains. Check out all seven cold email tips.

 

SmartBug’s Lucky 13: Favorite Marketing Tools Our Team Uses To Execute Intelligent Inbound

Because our team at SmartBug is fully remote, we rely on several tools and technologies to help us collaborate and get work done. Adapting to change and adopting new tools to help us be more efficient is something that is built into our culture at SmartBug, so any time we discover a new tool or technology that helps us crank out great work—we like to share it. In this blog, we share 13 of our favorite marketing tools that help us deliver intelligent inbound to our clients.  

 

3) Marketing Reports, Updates, and Trends

Retailers with Shopping Apps See Majority of E-Commerce Sales from Mobile

For retailers with successful shopping apps, mobile sales now represent the majority of total e-commerce sales, according to a new report from Criteo; retailers who have both an app and a mobile site are seeing roughly 67 percent of sales coming through mobile devices. E-commerce sales through mobile devices has been continually increasing over the years and this latest report sheds even more light on how important apps and good mobile experiences are for consumers. Read the full article and report.

 

3 Ways to Revitalize Your Digital Marketing Program

One of the best things about executing a digital strategy is seeing the early, quick wins (e.g., a bump in website traffic, an increase in blog and email subscribers, more followers of your social media channels, and so on). When you first start out, it’s easy to see numbers across the board going up, but what happens when you’ve run your strategy for two years and numbers aren’t increasing the way they used to? Should you continue your same efforts so that you’re consistent, or do you need to revamp your efforts? In this post, Elizabeth Laird shares three ways to jump-start your marketing efforts.

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Learn how to attract the right traffic to your website for maximum return on investment with:

The Busy Inbound Marketer’s Guide to Increasing Website Traffic

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.

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