By Christopher Hutchens

This week in inbound, we look eight major Google rankings for this year, five ways to integrate PR with your inbound marketing campaign and we'll explore how much you should be paying for SEO services.

1) New & Noteworthy

8 Major Google Rankings in 2017

For content and digital marketers, keeping up with all of Google’s changes can be challenging. Nevertheless, it’s crucial to follow Google’s updates and understand how search rankings are calculated. Without knowing what to prioritize, you could be missing some key opportunities to rank higher in Google. This post looks at eight factors that can make all the difference as Google crawls your website, blog posts, and other content offers.

 

How Changes to the Way We Search Will Impact Businesses

Google My Business, a digital profile that businesses set up in Google to display location, hours of operation, pictures, etc., essentially eliminates the need for users to click through to a business’s website because the information they’re looking for may already be displayed. Alexa, Amazon’s voice-controlled assistant, is also impacting the way that users find information for a business. With new changes in how users are now searching for content, this post explores what search results may look like in the very near future

 

2) Grow Your Inbound Marketing

5 Ways to Integrate PR With Your Inbound Marketing Campaign

Many people confuse public relations and marketing as the same thing, but the two are actually quite different. And when used correctly, they work together to increase the value of your overall campaign and business. If you don’t know what makes public relations and marketing different, here are five ways to integrate PR with your inbound marketing campaigns.

 

6 Sales Enablement Tools You Need in Order to Be Noticed by Prospects

Arming your salespeople with the right tools and resources they need to be successful is crucial to running a successful company and sales department. According to HubSpot’s 2017 State of the Inbound Report, nearly 30 percent of companies are making sales enablement their biggest marketing priority over the next 12 months. To help you understand how sales enablement can help you be noticed by more prospects, check out these six tools that can help arm your sales team.

 

3) Marketing Reports, Updates, and Trends

How Much Does SEO Cost?

Almost every business we talk to wants to rank higher in Google. Content marketing is one of the best ways to build organic traffic, but it’s worth noting that paid SEO campaigns (Google AdWords, for example) can help drive even more traffic and help you reach goals faster with the right set-up and spend. A common problem we hear from many businesses is that they don’t know how much to spend on SEO. In this blog post, Marcus Miller breaks down everything you need to know about how much you should be spending on SEO.

 

The State of Mobile Ad Blocking

If you’ve read an article on your phone lately, you’ve probably seen the distractions: social sharing buttons, “read more” icons, weather icons, and more. As publishers increasingly try to keep people engaged and monetize ad revenue, users have started utilizing ad blockers. Because mobile is now such a huge piece of the “digital advertising pie,” ad blocking has become a hot topic recently as publishers fight to keep revenue coming in and users engaged. This post explores the usage of ad blockers and what companies like Facebook and Google are doing to address the issue.

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Christopher Hutchens

About the author

Christopher Hutchens is an Associate Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for many B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.