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Supercharge Your Pipeline

HubSpot Training & Workshops

Get to know HubSpot like the back of your hand and navigate the customer landscape with us by your side—on-site and virtually.

SmartBug Media HubSpot Training Session

Our HubSpot Gurus Light the Way

Sharpen your HubSpot skills and put effective tactics in motion. Our industry expertise speaks for itself, helping us get you set up for success across the entire HubSpot suite.

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Choose Your Own Path

Whether you're a seasoned pro or a total novice, our training sessions will equip you with the skills, knowledge, and confidence to drive your business forward.

Duration: Up to five one-hour sessions over a four-week period

Focus: This workshop offers the basics of inbound marketing to sales and marketing professionals who are just getting started.

  • Buyer Personas and the Buyer’s Journey
  • Inbound Content Strategy
  • Database Segmentation
  • Lead Nurturing and Automation
  • Demand Generation and Conversions
  • Search Engine Optimization (SEO), Topic Clusters, and Off-Page SEO
  • Social Media Basics
  • Performance and Measurement of Return on Investment (ROI)
inbound marketing

Duration: Up to five one-hour sessions over a four-week period

Focus: This course is for senior-level sales and marketing professionals who will be deeply involved in the implementation and strategy of digital marketing.

  • Goals and Funnel Benchmarks
  • Service Level Agreements (SLAs)
  • Ideal Buyer Personas
  • Customer Journey Mapping
  • Quality Lead Generation
  • Lead Routing
  • Lead Scoring Implementation
  • Sales Content That Converts
sales and marketing

Duration: Up to five one-hour sessions over a four-week period

Focus: This course is for marketers and customer success professionals who are excited about creating a five-star buyer experience through customer marketing.

  • Buy-In for Customer Marketing
  • Marketing Strategy for Customer Success
  • Buyer Personas
  • Key Customer Touchpoint Mapping
  • Content Strategy
  • Key Technology
  • Customer Marketing Performance
customer marketing success

Duration: Up to five one-hour sessions over a four-week period

Focus: This course is for marketing leaders who are focused on B2B and want to develop targeted marketing strategies through account-based marketing (ABM).

  • ABM Metrics
  • Target Accounts
  • Inbound-Centric Account Strategy
  • Content Mapping to Your Account Strategy
  • Account Data Mining and Engagement
inbound for abm

Duration: Up to 10 hours per hub of expert-led training over a three-week period

Focus: This workshop is tailored for B2B companies that are already navigating the HubSpot ecosystem and are ready to level up.

  • Hands-on experience with AI for strategic decision-making, dynamic lead generation, creative content creation, sales optimization, and customer success
  • Go-to strategies for implementing AI throughout the HubSpot ecosystem
  • Exclusive content
  • Live Q&A sessions

Bonus: Access comprehensive training materials, personalized coaching sessions, and post-workshop support starting at $5,000.

Explore HubSpot AI Workshops
AI Expertise

Explore Our Approach

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Get Acquainted with Discovery & Preparation

  • We’ll get to know your business, team, and pain points to work toward key goals starting on day 1.
  • Need to refine your processes and strategy? Workshops fine-tune the chaos. Ready to dig into HubSpot to manage your marketing activities? Training takes you from novice to master. Customize your agenda to meet your needs.
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Start Learning Through Workshops & Trainings

  • Tackle HubSpot 1:1 with your SmartBug trainer or in a group with members of your team. We give you the confidence to adopt, integrate, and optimize the platform for your needs.
    • Day 1: Attend a training session with our experts and learn how HubSpot can benefit your business.
    • Day 2: Test your newfound knowledge and skills through breakout sessions and 1:1 support.
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Access a Supportive Resource with Follow-Ups

  • Need a helping hand? We’re standing ready to help you implement tactical solutions with the power of HubSpot.
Virtual & On-Site

Your Training, Your Way

We know every team operates differently. That’s why we offer virtual and on-site learning opportunities to give you freedom and flexibility to learn the way you want to.

Let's Talk
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Virtual & On-Site

Hone your expertise with our team of seasoned pros on-site and by your side.
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Virtual

Take your learning on the go with our custom virtual workshops and trainings.

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