Search Engine Optimization (SEO)
You’re always running a race against your competitors. Do you have what it takes to get ahead and stay there?
Boost Your Visibility
Now is the time to reach new prospects with a targeted, tested, and proven SEO strategy to get the word out about your brand and remain relevant to your audience.
Attract Prospects
Target users who are searching for your products and convert qualified prospects into leads or sales.
Increase Traffic
Improve your ranking on search engine results pages (SERPs) for more clicks and more visits.
Enhance UX
Boost ROI
Outsmart the Competition
You could top your SERPs today but just as easily lose your ranking tomorrow without effective and consistent SEO strategies in place. Don't take your foot off the gas. We're here to help you take the lead—and stay there—and leave your competitors in the rearview mirror.- Keyword research and analysis. Identify relevant keywords based on your target audience and user intent. We'll walk you through the process as we audit your rankings and identify new search terms to go after. See our inbound marketing services.
- On-page SEO. Enhance your website's performance by optimizing target keywords on webpages and in meta descriptions, page titles, and headings. We'll also show you how to improve page load speed and mobile friendliness. See our web development services.
- Link-building and off-page SEO. Earn backlinks from authoritative websites to improve your website's authority. We'll help you focus on quality, spam-free backlinks through guest posting, outreach, and thought leadership. See our public relations services.
- Local SEO. Did you know that half of Google searches are local? We’ll comb your site and identify new opportunities to reach prospects at the local level, wherever they are. See our franchise marketing services.
- Technical SEO. Learn how to optimize your website's architecture, navigation, and URL structure for search engines and users. We'll show you how to implement proper schema markup to improve your SERP performance and ensure proper indexing to improve your site's crawlability. See our web development services.
- Storefront optimization. Compete with major retailers in your industry. We'll show you how to optimize your e-commerce product pages using high-performing terms, schema, and other tactics. See our e-commerce marketing services.
- Third-party reviews. Reviews on third-party sites can heavily influence buyers as they search for a solution. We’ll help you set goals, identify the right review sites, find reviewers, build an outreach plan, track results, and more. See our reputation management services.
- Artificial intelligence. Leverage the latest AI to ensure your brand is positioned to maximize lead generation. We'll use leading industry technology to comb search phrases and identify opportunities your competitors may have missed. New to AI? See our HubSpot AI training services.
See How We Optimize Your Online Presence
Adding Some Zest with Magento 2 with a Fresh Take on E-Commerce Optimization and SEO
Community Bank Uses SEO and CRO to Increase Blog Views by 1,346%
Providing Much-Needed SEO Help to a Nonprofit
The Essential Technical SEO Checklist
Explore Our Featured Resource
The Essential Technical SEO Checklist
As marketers, we must deliver refined websites filled with original, high-quality content and high-value links in order to boost organic search rankings and engagement. We’ve put together a 15-point essential technical SEO checklist to help you rank No. 1 on search engine results pages (SERPs).
What Our Clients Say
We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.
SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing, and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot, and paid digital advertising. I highly recommend SmartBug!
The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS, and lead gen is amazing.
Having worked with a number of agencies... I can definitively say they are the BEST and have made a huge impact on our results.
Since adding SmartBug to our team we've seen a 250% increase month-over-month in our leads and website visits.
They have been a true extension of our marketing team, without the compromise or disconnect.
SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.
Ryan and his team took command of our inbound and took us to the next level.
SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic and high standards without any weak links.
Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.
Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.
By the time our redesign was over we felt like we not only had a wonderful website but also a full understanding of inbound marketing.
They are easy to work with and are very knowledgeable on all inbound marketing topics.
After two websites, a lot of inbound marketing work, and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.
More than any other agency we spoke to, they 'get' inbound.
Frequently Asked Questions
What's your process for an initial SEO audit?
We'll start by analyzing your current SEO performance. This includes technical SEO, where we'll look at your site speed, mobile-friendliness, and crawlability. We'll also identify any red flags, such as indexing issues or duplicate content.
How do you support website optimization?
After the initial analysis, we'll move on to on-page SEO. We'll conduct a keyword analysis, identify meta tags, optimize your URL structure, and optimize your internal linking structure for maximum performance and an enhanced user experience.
What does your competitor analysis look like?
A competitor analysis is part of our discovery process. This includes a market analysis to determine how you stack up against your competitors in search engine rankings.
How do you develop a link-building strategy?
When we tackle off-page SEO, we'll analyze the quality and quantity of backlinks pointing back to your website. We'll also look at online brand mentions and social signals as we work to increase the number of visits to your website, strengthen your brand authority, and boost the number of new business opportunities.
How do you conduct a user experience (UX) audit?
Our UX strategists work in collaboration with our SEO strategists to create a blueprint for your new website that delivers a user-first experience optimized for search. This includes a well-structured website navigation, design and layout, and strategically placed CTAs.
What type of post-launch reporting do you offer?
Post-launch, we'll conduct a performance analysis, run reports, and provide a presentation of our findings. This includes traffic analysis, keyword rankings, and goal tracking based on your key performance indicators (KPIs).
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