Senior Care

Our Intelligent Inbound® marketing expertise can be applied across the entire senior care ecosystem to help get the best products and services to the right communities.

Who We Serve

Increase brand recognition and bottom-line results while growing your impact in the senior care industry like the many providers we’ve helped, including:

How We Help

Implement Results-Driven Strategies

Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll help you qualify the right leads through multi-channel marketing to boost revenue, ROI, and brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll deliver an integrated marketing strategy and powerful automation solution so marketing and sales can work together—better.

Drive Marketing with Compelling Content

Market the right content to the right people at the right time to secure more leads. We’ll pinpoint your target customers and deliver original, persona-based content that converts leads into customers. Now that’s compelling content marketing.

Build a Persona-Driven Brand

Your customer’s behaviors and habits are constantly evolving. We’ll embed ourselves in the needs, pain points, and challenges of your target personas to develop a content marketing strategy that is original, cost-effective, and data-driven.

What Our Clients Say

Barbara Loper Bonatucci

Mary Cate and her team are fantastic! I have lots of ideas in my head but don't always have the time or talent to put them on paper. They know the right questions to ask to take my ideas to finished product so I can stay out in the field promoting the Arbor at BridgeMill in style.”

Barbara Loper Bonatucci

The Arbor at BridgeMill

Chris Harper

You really should look no further for a fantastic marketing agency. I have never worked with such a smart, sophisticated, and dedicated group of people. I cannot recommend them enough!”

Chris Harper

The Arbor Company

Nikole Jay

The SmartBug team approach is tactical and focused. I enjoy working remotely with the professional roles on the team and using a shared "hub" for tracking tasks and collaborating has created an efficient and effective approach to building our websites. From initiation of our work together they really sought understanding of our vision and product. I am grateful for their partnership and commitment to ensuring the interactive experience and product outcome is positive for all involved. Thank you.”

Nikole Jay


Chris Harper

We have worked with SmartBug Media for about a year and have been so impressed with what they brought to the table for our digital marketing. Their thinking is so strategically focused that there is no question that they know what they are doing. They are a part of our marketing planning now, not just "the website." HubSpot, while simple of the surface level, requires a lot of planning and strategic thought. I could not imagine doing this without an agency like SmartBug. We picked them because of all the agencies we talked to, they are the ones who really seemed to understand inbound marketing inside and out. We are so looking forward to what the next year is going to bring for us with inbound marketing and SmartBug at the helm! ”

Chris Harper

Arbor Senior Living

Stephanie Aanenson

SmartBug has been great to work with. They are extremely organized, which makes everyone’s job a little bit easier. Whenever we have new projects, they always come back with close to, if not exactly, what we had in mind. When we find things that need fixing or updating, they are quick to respond and are great about letting us know exactly when we can expect things to be completed. They are extremely responsive and always friendly.”

Stephanie Aanenson

Marketing Specialist, Senior Housing News

We have had the pleasure of working with SmartBug Media for several years. We have enlisted their help with several projects, and they have always delivered superior content and results. Their expertise with HubSpot made any implementation seamless. Thank you Ryan, Amber, and the entire team at SmartBug Media!”

Christina Trentham

Director of Operations, Senior Solutions Management Group

Beth Richardson

I cannot even begin to share the positive experiences I have had with the SmartBug team! We tell them our desired end result and they work with us every step of the way to help us get there. Crafting and customizing plans for each unique situation. They are great stewards of our resources and help us understand the "complexity" of their world in ways that makes sense to me. They are super responsive, friendly and a great team to work with. I would recommend SmartBug and their team of amazing people to anyone who is looking to take their digital marketing to the next level.”

Beth Richardson

The Arbor Company

We’ve Got the Expertise—and the Accolades

We’ve worked with partners large and small in the senior care industry. We’re also globally recognized experts in integrated, intelligent inbound marketing, marketing automation, and sales enablement. From ensuring you hit your sales goals to increasing brand awareness, we deliver best-in-class inbound marketing strategies focused on cost-effective campaigns that produce revenue.

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How We Do It for Senior Solution Providers

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built to increase leads, grow revenue, and bolster brand authority.

You need to engage and lock in customers faster, but the marketplace is crowded. With our expertise in the senior care industry, we’ll help you stand out as an innovative industry leader through persona-based content and paid campaigns that convert.

Marketing automation is only as effective as your marketing strategy and infrastructure are strong and goal-oriented. We’ve got the expertise to craft an Intelligent Inbound strategy that complements the systems and processes you rely on every day.

Inbound marketing and the senior care industry were made for each other. With its comprehensive, data-driven approach, inbound marketing uses data-driven strategies to speed up the sales cycle and increase adoption rates so you can close leads faster and acquire more customers.

Are You Ready to Accelerate Your Sales Cycle?

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Bootcamp for Senior Care Marketers

Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

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Bootcamp for Senior Care Marketers

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