Senior Care

Our Intelligent Inbound™ marketing expertise can be applied across the entire senior care ecosystem to help get the best products and services to the right communities.

Who We Serve

Increase brand recognition and bottom-line results while growing your impact in the senior care industry like the many providers we’ve helped, including:

How We Help

Implement Results-Driven Strategies


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Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll help you qualify the right leads through multi-channel marketing to boost revenue, ROI, and brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies


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Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll deliver an integrated marketing strategy and powerful automation solution so marketing and sales can work together—better.

Drive Marketing with Compelling Content


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Market the right content to the right people at the right time to secure more leads. We’ll pinpoint your target customers and deliver original, persona-based content that converts leads into customers. Now that’s compelling content marketing.

Build a Persona-Driven Brand


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Your customer’s behaviors and habits are constantly evolving. We’ll embed ourselves in the needs, pain points, and challenges of your target personas to develop a content marketing strategy that is original, cost-effective, and data-driven.

What our clients say
Nikole Jay

The SmartBug team approach is tactical and focused. I enjoy working remotely with the professional roles on the team and using a shared "hub" for tracking tasks and collaborating has created an efficient and effective approach to building our websites. From initiation of our work together they really sought understanding of our vision and product. I am grateful for their partnership and commitment to ensuring the interactive experience and product outcome is positive for all involved. Thank you.”

Nikole Jay

HumanGood

Stephanie Aanenson

SmartBug has been great to work with. They are extremely organized, which makes everyone’s job a little bit easier. Whenever we have new projects, they always come back with close to, if not exactly, what we had in mind. When we find things that need fixing or updating, they are quick to respond and are great about letting us know exactly when we can expect things to be completed. They are extremely responsive and always friendly.”

Stephanie Aanenson

Marketing Specialist, Senior Housing News

Allison Page

My company loves partnering with Smartbug. Their team is extremely responsive and innovative with helping us to achieve our digital platform goals. We love working with Mary Cate and her team!”

Allison Page

The Arbor Company

Beth Richardson

I cannot even begin to share the positive experiences I have had with the SmartBug team! We tell them our desired end result and they work with us every step of the way to help us get there. Crafting and customizing plans for each unique situation. They are great stewards of our resources and help us understand the "complexity" of their world in ways that makes sense to me. They are super responsive, friendly and a great team to work with. I would recommend SmartBug and their team of amazing people to anyone who is looking to take their digital marketing to the next level.”

Beth Richardson

The Arbor Company

John Yedinak

The team at SmartBug was the most organized group I've ever worked with on a redesign. It went off just as planned, and they hustled hard toward the end to make sure everything launched on time. Great team, would recommend them to anyone.”

John Yedinak

CEO, Senior Housing News

Barbara Loper Bonatucci

Mary Cate and her team are fantastic! I have lots of ideas in my head but don't always have the time or talent to put them on paper. They know the right questions to ask to take my ideas to finished product so I can stay out in the field promoting the Arbor at BridgeMill in style.”

Barbara Loper Bonatucci

The Arbor at BridgeMill

We have been working with SmartBug and Ryan since 2009. They help create and maintain our website and handle all of our inbound marketing needs. They are responsive and timely with assisting us for whatever need or idea we may have. We have been very pleased with their services and expect to continue a long and productive relationship in the future.”

Susan Massey

Senior Solutions Management

We’ve Got the Expertise—and the Accolades

We’ve worked with partners large and small in the senior care industry. We’re also globally recognized experts in integrated, intelligent inbound marketing, marketing automation, and sales enablement. From ensuring you hit your sales goals to increasing brand awareness, we deliver best-in-class inbound marketing strategies focused on cost-effective campaigns that produce revenue.

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How We Do It for Senior Solution Providers

At SmartBug Media™, Intelligent Inbound™ marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built to increase leads, grow revenue, and bolster brand authority.

You need to engage and lock in customers faster, but the marketplace is crowded. With our expertise in the senior care industry, we’ll help you stand out as an innovative industry leader through persona-based content and paid campaigns that convert.

Marketing automation is only as effective as your marketing strategy and infrastructure are strong and goal-oriented. We’ve got the expertise to craft an Intelligent Inbound strategy that complements the systems and processes you rely on every day.

Inbound marketing and the senior care industry were made for each other. With its comprehensive, data-driven approach, inbound marketing uses data-driven strategies to speed up the sales cycle and increase adoption rates so you can close leads faster and acquire more customers.

Our Latest Senior Care Insights

Are You Ready to Accelerate Your Sales Cycle?

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Ready to win?

Let’s Talk

“As the manager of over 70 providers in the HubSpot Service Marketplace, SmartBug Media managed to stand out above the rest in several ways—no small feat.”

Liz Ricklefs, HubSpot, Services Marketplace

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