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Senior Care

Our digital expertise can be applied across the entire senior care ecosystem to help get the best products and services to the right communities.

Who We Serve

Increase brand recognition and bottom-line results while growing your impact in the senior care industry like the many providers we’ve helped, including:

Human Good logo
The Arbor Company logo
Vitality Living logo

How We Help

Implement Results-Driven Strategies

Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll help you qualify the right leads through multi-channel marketing to boost revenue, ROI, and brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll deliver an integrated marketing strategy and powerful automation solution so marketing and sales can work together—better.

Drive Marketing with Compelling Content

Market the right content to the right people at the right time to secure more leads. We’ll pinpoint your target customers and deliver original, persona-based content that converts leads into customers. Now that’s compelling content marketing.

Build a Persona-Driven Brand

Your customer’s behaviors and habits are constantly evolving. We’ll embed ourselves in the needs, pain points, and challenges of your target personas to develop a content marketing strategy that is original, cost-effective, and data-driven.

What Our Clients Say

The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.

Peter Mastrangelo
Harmony Healthcare International, Chief Financial Officer
Liz Ricklefs

As the manager of over 70 providers in the HubSpot Service Marketplace, SmartBug Media managed to stand out above the rest in several ways—no small feat.

Liz Ricklefs
HubSpot, Services Marketplace

Not only was the creative work outstanding, but the knowledge... that SmartBug Media has of the HubSpot platform is superior to any other service provider that we contacted.

Justin Stensrud
SouthStar Communities, Director of Marketing
various types of website content

We’ve Got the Expertise—and the Accolades

We’ve worked with partners large and small in the senior care industry. We’re also globally recognized experts in integrated, intelligent inbound marketing, marketing automation, and sales enablement. From ensuring you hit your sales goals to increasing brand awareness, we deliver best-in-class inbound marketing strategies focused on cost-effective campaigns that produce revenue.

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How We Do It for Senior Solution Providers

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built to increase leads, grow revenue, and bolster brand authority.

Our Latest Senior Care Insights

Intelligent Inbound® Marketing in a Recession
Senior Care

Intelligent Inbound® Marketing in a Recession

Understand your customers, adapt to changing needs, and identify new marketing channels with Intelligent Inbound marketing.

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Two marketers at a computer working on their paid media campaign
Senior Care

3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

Find out how to measure the effectiveness of your advertising campaign by using formulas such as ROI, ROAS, and ROMI.

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Are You Ready to Accelerate Your Sales Cycle?

Intelligent Inbound Bootcamp for Senior Care Marketers guide

Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

Enroll Now