Senior Care

Our Intelligent Inbound® approach to marketing can be applied across the entire senior care ecosystem to help get the best products and services into communities.

Who We Serve

Increase move-ins, grow your wait list, and increase brand awareness like the senior living communities we’ve helped, including:

How We Help

Implement Results-Driven Strategies

Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll focus on helping you qualify the right leads to generate more move-ins, grow your wait lists, and boost brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll create a custom inbound marketing strategy and powerful automation solution that you can deliver across multiple communities.

Drive Marketing with Compelling Content

Market the right content to the right people at the right time and you’ll secure more leads, more move-ins, and grow your wait list. We’ll pinpoint your target customers and deliver original, persona-based content that converts and improves your brand reputation. Now that’s compelling content marketing.

Create a Brand Built for Your Personas

You know how meaningful life in a senior living community can be—and we do, too. We have the experience and expertise in the senior living industry to embed ourselves in the needs, pain points, and challenges of your target personas. We’ll craft an ROI-driven content marketing strategy that is original, cost-effective, and data-driven.

Trailblazing Inbound Marketing for the Senior Ecosystem

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study

revenue ROI over an 18-month period from inbound marketing and online advertising
of move-ins in 2018 originated online
of new residents originating online come from organic search

What our clients say

Debbie Howard

We are a startup senior housing company with a goal to reimagine the website experience for our prospects and to create a personalized journey based on persona and stage of readiness. The SmartBug team embraced the challenge and created a design, messaging, and navigation that matched our unique vision. The results have exceeded our expectations! We recouped our investment within the first 30 days of launching the website. I found the SmartBug team to be collaborative and responsive throughout the journey, from concept to go-live.”

Debbie Howard

VP of Marketing, Vitality Senior Living

Stephanie Aanenson

SmartBug has been great to work with. They are extremely organized, which makes everyone’s job a little bit easier. Whenever we have new projects, they always come back with close to, if not exactly, what we had in mind. When we find things that need fixing or updating, they are quick to respond and are great about letting us know exactly when we can expect things to be completed. They are extremely responsive and always friendly.”

Stephanie Aanenson

Marketing Specialist, Senior Housing News

Chris Harper

We have worked with SmartBug Media for about a year and have been so impressed with what they brought to the table for our digital marketing. Their thinking is so strategically focused that there is no question that they know what they are doing. They are a part of our marketing planning now, not just "the website." HubSpot, while simple of the surface level, requires a lot of planning and strategic thought. I could not imagine doing this without an agency like SmartBug. We picked them because of all the agencies we talked to, they are the ones who really seemed to understand inbound marketing inside and out. We are so looking forward to what the next year is going to bring for us with inbound marketing and SmartBug at the helm! ”

Chris Harper

Arbor Senior Living

John Yedinak

The team at SmartBug was the most organized group I've ever worked with on a redesign. It went off just as planned, and they hustled hard toward the end to make sure everything launched on time. Great team, would recommend them to anyone.”

John Yedinak

CEO, Senior Housing News

We have been working with SmartBug and Ryan since 2009. They help create and maintain our website and handle all of our inbound marketing needs. They are responsive and timely with assisting us for whatever need or idea we may have. We have been very pleased with their services and expect to continue a long and productive relationship in the future.”

Susan Massey

Senior Solutions Management

Senior Solutions Management Group has been a customer of HubSpot for several years. Having personally gone through HubSpot's Inbound Marketing University, I was very familiar with power of HubSpot and what it has brought to our organization. Time became a real issue for us, and we wanted to focus on our core business of senior housing. We contracted with SmartBug Media to manage our inbound marketing strategy and build on the success we had already enjoyed with Hubspot. Ryan and his team took command of our inbound and took us to the next level. Our communities currently enjoy stable occupancy rates of 99%+. SmartBug is an integral part of our success.”

Todd Barker

COO, Senior Solutions Management Group

We have had the pleasure of working with SmartBug Media for several years. We have enlisted their help with several projects, and they have always delivered superior content and results. Their expertise with HubSpot made any implementation seamless. Thank you Ryan, Amber, and the entire team at SmartBug Media!”

Christina Trentham

Director of Operations, Senior Solutions Management Group

We’ve Got the Expertise—and the Accolades

We’ve worked with senior living communities large and small. We’re also globally recognized experts in intelligent inbound marketing, marketing automation, and sales enablement. From developing inbound marketing strategies to SEO and web design, we deliver best-in-class inbound marketing strategies focused on increasing community move-ins and growing wait lists.

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How We Do It for the Senior Housing Industry

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and building brand authority.

Senior living communities like yours deliver an all-inclusive lifestyle for active seniors—plus, the added benefit of a continuum of care. We have the experience and expertise you need to craft persona-based content that prompts seniors and their loved ones to act.

Powerful marketing automation is only as effective as your marketing strategy and infrastructure are strong and goal-oriented. We’ve got the expertise to craft an Intelligent Inbound strategy that complements the systems and processes you rely on every day.

Inbound marketing and the senior housing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing uses goal-oriented strategies to speed up the sales cycle and increase adoption rates so you can close leads faster and acquire more customers.

Are You Ready to Increase Move-Ins and Grow Your Waitlist?

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Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

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Bootcamp for Senior Care Marketers

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