Senior Care

Our Intelligent Inbound® approach to marketing can be applied across the entire senior care ecosystem to help get the best products and services into communities.

Who We Serve

Increase move-ins, grow your wait list, and increase brand awareness like the senior living communities we’ve helped, including:

How We Help

Implement Results-Driven Strategies

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Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll focus on helping you qualify the right leads to generate more move-ins, grow your wait lists, and boost brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

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Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll create a custom inbound marketing strategy and powerful automation solution that you can deliver across multiple communities.

Drive Marketing with Compelling Content

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Market the right content to the right people at the right time and you’ll secure more leads, more move-ins, and grow your wait list. We’ll pinpoint your target customers and deliver original, persona-based content that converts and improves your brand reputation. Now that’s compelling content marketing.

Create a Brand Built for Your Personas

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You know how meaningful life in a senior living community can be—and we do, too. We have the experience and expertise in the senior living industry to embed ourselves in the needs, pain points, and challenges of your target personas. We’ll craft an ROI-driven content marketing strategy that is original, cost-effective, and data-driven.

Trailblazing Inbound Marketing for the Senior Ecosystem

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study

revenue ROI over an 18-month period from inbound marketing and online advertising
of move-ins in 2018 originated online
of new residents originating online come from organic search

What our clients say

Senior Solutions Management Group has been a customer of HubSpot for several years. Having personally gone through HubSpot's Inbound Marketing University, I was very familiar with power of HubSpot and what it has brought to our organization. Time became a real issue for us, and we wanted to focus on our core business of senior housing. We contracted with SmartBug Media to manage our inbound marketing strategy and build on the success we had already enjoyed with Hubspot. Ryan and his team took command of our inbound and took us to the next level. Our communities currently enjoy stable occupancy rates of 99%+. SmartBug is an integral part of our success.”

Todd Barker

COO, Senior Solutions Management Group

Chris Harper

You really should look no further for a fantastic marketing agency. I have never worked with such a smart, sophisticated, and dedicated group of people. I cannot recommend them enough!”

Chris Harper

The Arbor Company

Chris Harper

We have worked with SmartBug Media for about a year and have been so impressed with what they brought to the table for our digital marketing. Their thinking is so strategically focused that there is no question that they know what they are doing. They are a part of our marketing planning now, not just "the website." HubSpot, while simple of the surface level, requires a lot of planning and strategic thought. I could not imagine doing this without an agency like SmartBug. We picked them because of all the agencies we talked to, they are the ones who really seemed to understand inbound marketing inside and out. We are so looking forward to what the next year is going to bring for us with inbound marketing and SmartBug at the helm! ”

Chris Harper

Arbor Senior Living

We have had the pleasure of working with SmartBug Media for several years. We have enlisted their help with several projects, and they have always delivered superior content and results. Their expertise with HubSpot made any implementation seamless. Thank you Ryan, Amber, and the entire team at SmartBug Media!”

Christina Trentham

Director of Operations, Senior Solutions Management Group

Julie Hull

The SmartBug team is full of strategic thinkers and quick to respond to our ever changing needs. It's a pleasure to work with such professional and innovative folks. We are a better company because of SmartBug!”

Julie Hull

The Arbor Company

James Johnson

Working with SmartBug and Mary Cate has been an amazing experience. The SmartBug team is innovative, organized and results oriented. I have been working with marketing agencies for several years, and my experience with Smart Bug has been one of the most positive so far. I would highly recommend them to anyone looking to bring on a marketing partner.”

James Johnson


Stephanie Aanenson

SmartBug has been great to work with. They are extremely organized, which makes everyone’s job a little bit easier. Whenever we have new projects, they always come back with close to, if not exactly, what we had in mind. When we find things that need fixing or updating, they are quick to respond and are great about letting us know exactly when we can expect things to be completed. They are extremely responsive and always friendly.”

Stephanie Aanenson

Marketing Specialist, Senior Housing News

We’ve Got the Expertise—and the Accolades

We’ve worked with senior living communities large and small. We’re also globally recognized experts in intelligent inbound marketing, marketing automation, and sales enablement. From developing inbound marketing strategies to SEO and web design, we deliver best-in-class inbound marketing strategies focused on increasing community move-ins and growing wait lists.

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How We Do It for the Senior Housing Industry

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and building brand authority.

Senior living communities like yours deliver an all-inclusive lifestyle for active seniors—plus, the added benefit of a continuum of care. We have the experience and expertise you need to craft persona-based content that prompts seniors and their loved ones to act.

Powerful marketing automation is only as effective as your marketing strategy and infrastructure are strong and goal-oriented. We’ve got the expertise to craft an Intelligent Inbound strategy that complements the systems and processes you rely on every day.

Inbound marketing and the senior housing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing uses goal-oriented strategies to speed up the sales cycle and increase adoption rates so you can close leads faster and acquire more customers.

Are You Ready to Increase Move-Ins and Grow Your Waitlist?

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Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

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Bootcamp for Senior Care Marketers

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