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Supercharge Your Pipeline

Senior Living

We help senior living communities accelerate tours and move-ins with customized strategies that attract new residents and drive growth.

How We Maximize Results

We focus on two things: understanding your prospective residents’ journeys and supporting your internal teams, who are often juggling campaigns, initiatives, resident tours, and more. This is how we do it.

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Data-Driven Strategies

Picture your digital strategies as a profit center driven by results. We’ll help you qualify the right leads to generate more move-ins, grow your wait lists, and help you stand out from your key competitors with a dynamic full service digital strategy.
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Tailored Solutions

We’ll focus on creating a customized digital strategy with powerful solutions that you can use across multiple communities, helping you qualify the best leads, increase efficiencies, grow your revenue, and deliver an out-of-this-world customer experience.
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Compelling Content

We've got the write stuff. Our team of experts will help you pinpoint your target audiences, whether it be future residents or their children, and deliver original, persona-based content that helps you achieve your goals by driving conversions and improving your brand reputation. Now that’s what we call compelling content marketing.
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Senior Living Expertise

We know senior living inside and out. We've even written books on it. Our seasoned experts in the senior living space understand the needs, pain points, and challenges of your future residents and their families. We’ll create an ROI-driven strategy that is original, cost-effective, and data-backed to help your communities stand out.

A New Kind of Senior Living Marketing

With a new flexible design, optimization, paid search and social, and plenty of compelling content, we helped build a website for The Arbor Company that elevated the user experience and could be used across multiple communities.

Read the Case Study
971%
revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins are from online sources
64%
of new residents originating online come from organic search

What Our Senior Living Clients Say

Ryan and his team took command of our inbound and took us to the next level.

Todd Barker
Senior Solutions Management, President

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.

Chris Harper
The Arbor Company, VP Communications

Their thinking is so strategically focused that there is no question that they know what they are doing.

Chris Harper
The Arbor Company, VP Communications

Explore Our Approach to Senior Living

We take the time to fully understand your brand and vision to help meet (and exceed) your business goals in record time. At every step of the process, we provide support with proven, customized strategies based on data, combining the best of marketing, sales enablement, web design, public relations, SEO, paid media, and more to increase your move-ins and decrease vacant rooms. Our approach is flexible, powerful, and built for increasing leads, growing your revenue, and bolstering brand authority in the senior living industry.

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Increase Your Census and Improve Brand Awareness

Our digital experts have worked with senior living clients large and small. We put our experience to work, creating thoughtful, tailored campaigns that effectively reach seniors and their families. Whether you need help achieving your move-in goals or increasing brand awareness, we have the expertise to deliver best-in-class strategies that achieve strong results.

And if that wasn’t enough, we’re also globally recognized experts in digital marketing, marketing automation, and sales enablement. (How's that for a win-win?!)

Ready to Accelerate Tours and Move-Ins?

We know every senior living community is different, and a one-size-fits-all approach to marketing doesn’t work. Our services are designed to meet you where you are in your marketing journey and help you achieve your specific goals.

Our Latest Senior Living Insights