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Senior Care

Our approach to marketing can be applied across the entire senior care ecosystem to help get the best products and services into communities.

Who We Serve

Increase move-ins, grow your wait list, and increase brand awareness like the senior living communities we’ve helped, including:

How We Help

Implement Results-Driven Strategies

Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll focus on helping you qualify the right leads to generate more move-ins, grow your wait lists, and boost brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll create a custom inbound marketing strategy and powerful automation solution that you can deliver across multiple communities.

Drive Marketing with Compelling Content

Market the right content to the right people at the right time and you’ll secure more leads, more move-ins, and grow your wait list. We’ll pinpoint your target customers and deliver original, persona-based content that converts and improves your brand reputation. Now that’s compelling content marketing.

Create a Brand Built for Your Personas

You know how meaningful life in a senior living community can be—and we do, too. We have the experience and expertise in the senior living industry to embed ourselves in the needs, pain points, and challenges of your target personas. We’ll craft an ROI-driven content marketing strategy that is original, cost-effective, and data-driven.

Trailblazing Digital Marketing for the Senior Ecosystem

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study
971%
revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins in 2018 originated online
64%
of new residents originating online come from organic search

What Our Clients Say

Brian Halligan

If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.

Brian Halligan
HubSpot, CEO & Co-founder
Luke Doiron

SmartBug knows exactly what HubSpot can do and pushes the platform to perform for our business.

Luke Doiron
Conversant Bio, Chief Commercial Officer

They are Jedi Masters when it comes to HubSpot and are wonderful teachers/coaches when it comes to looping you in on how to utilize it to your advantage.

Jonathan Higgins
Health Data Vision, Social Media Manager
various types of website content

We’ve Got the Expertise—and the Accolades

We’ve worked with senior living communities large and small. We’re also globally recognized experts in intelligent inbound marketing, marketing automation, and sales enablement. From developing inbound marketing strategies to SEO and web design, we deliver best-in-class marketing strategies focused on increasing community move-ins and growing wait lists.

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How We Do It for the Senior Housing Industry

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and building brand authority.

Our Latest Senior Living Insights

senior-care-marketing-strategies
Senior Care

6 Senior Living Marketing Strategies to Implement Now

Explore key senior living marketing strategies that your organization can easily implement now to see the greatest impact.

Read More
senior woman pausing from outdoor exercise and smiling
Senior Care

How to Create the Ideal Senior Living Marketing Funnel

As demand continues to grow in the senior living industry, so does the need for a successful senior living marketing funnel in your strategy,

Read More

Are You Ready to Increase Move-Ins and Grow Your Waitlist?

Intelligent Inbound Bootcamp for Senior Care Marketers guide

Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

Enroll Now