Senior Care

Our approach to marketing can be applied across the entire senior care ecosystem to help get the best products and services into communities.

Who We Serve

Increase move-ins, grow your wait list, and increase brand awareness like the senior living communities we’ve helped, including:

How We Help

Implement Results-Driven Strategies

Shift your mindset from marketing as a cost center to marketing as a profit center with a results-driven strategy. We’ll focus on helping you qualify the right leads to generate more move-ins, grow your wait lists, and boost brand awareness with a results-driven inbound marketing strategy.

Increase Sales and Marketing Efficiencies

Align your sales and marketing teams to qualify the best leads, increase efficiencies, grow revenue, and deliver a better customer experience. We’ll create a custom inbound marketing strategy and powerful automation solution that you can deliver across multiple communities.

Drive Marketing with Compelling Content

Market the right content to the right people at the right time and you’ll secure more leads, more move-ins, and grow your wait list. We’ll pinpoint your target customers and deliver original, persona-based content that converts and improves your brand reputation. Now that’s compelling content marketing.

Create a Brand Built for Your Personas

You know how meaningful life in a senior living community can be—and we do, too. We have the experience and expertise in the senior living industry to embed ourselves in the needs, pain points, and challenges of your target personas. We’ll craft an ROI-driven content marketing strategy that is original, cost-effective, and data-driven.

Trailblazing Digital Marketing for the Senior Ecosystem

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study

revenue ROI over an 18-month period from inbound marketing and online advertising
of move-ins in 2018 originated online
of new residents originating online come from organic search

What our clients say

Nikole Jay

The SmartBug team approach is tactical and focused. I enjoy working remotely with the professional roles on the team and using a shared "hub" for tracking tasks and collaborating has created an efficient and effective approach to building our websites. From initiation of our work together they really sought understanding of our vision and product. I am grateful for their partnership and commitment to ensuring the interactive experience and product outcome is positive for all involved. Thank you.”

Nikole Jay


Beth Richardson

I cannot even begin to share the positive experiences I have had with the SmartBug team! We tell them our desired end result and they work with us every step of the way to help us get there. Crafting and customizing plans for each unique situation. They are great stewards of our resources and help us understand the "complexity" of their world in ways that makes sense to me. They are super responsive, friendly and a great team to work with. I would recommend SmartBug and their team of amazing people to anyone who is looking to take their digital marketing to the next level.”

Beth Richardson

The Arbor Company

Julie Hull

The SmartBug team is full of strategic thinkers and quick to respond to our ever changing needs. It's a pleasure to work with such professional and innovative folks. We are a better company because of SmartBug!”

Julie Hull

The Arbor Company

James Johnson

Working with SmartBug and Mary Cate has been an amazing experience. The SmartBug team is innovative, organized and results oriented. I have been working with marketing agencies for several years, and my experience with Smart Bug has been one of the most positive so far. I would highly recommend them to anyone looking to bring on a marketing partner.”

James Johnson


Allison Page

My company loves partnering with Smartbug. Their team is extremely responsive and innovative with helping us to achieve our digital platform goals. We love working with Mary Cate and her team!”

Allison Page

The Arbor Company

Barbara Loper Bonatucci

Mary Cate and her team are fantastic! I have lots of ideas in my head but don't always have the time or talent to put them on paper. They know the right questions to ask to take my ideas to finished product so I can stay out in the field promoting the Arbor at BridgeMill in style.”

Barbara Loper Bonatucci

The Arbor at BridgeMill

Chris Harper

You really should look no further for a fantastic marketing agency. I have never worked with such a smart, sophisticated, and dedicated group of people. I cannot recommend them enough!”

Chris Harper

The Arbor Company

We’ve Got the Expertise—and the Accolades

We’ve worked with senior living communities large and small. We’re also globally recognized experts in intelligent inbound marketing, marketing automation, and sales enablement. From developing inbound marketing strategies to SEO and web design, we deliver best-in-class marketing strategies focused on increasing community move-ins and growing wait lists.

Request a Consultation


How We Do It for the Senior Housing Industry

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and building brand authority.

Senior living communities like yours deliver an all-inclusive lifestyle for active seniors—plus, the added benefit of a continuum of care. We have the experience and expertise you need to craft persona-based content that prompts seniors and their loved ones to act.

Powerful marketing automation is only as effective as your marketing strategy and infrastructure are strong and goal-oriented. We’ve got the expertise to craft an Intelligent Inbound strategy that complements the systems and processes you rely on every day.

Inbound marketing and the senior housing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing uses goal-oriented strategies to speed up the sales cycle and increase adoption rates so you can close leads faster and acquire more customers.

Are You Ready to Increase Move-Ins and Grow Your Waitlist?

Request Consultation

Ultimate Guide to Hiring an Agency (5)-1

Intelligent Inbound ® Bootcamp for Senior Care Marketers

Tired of not seeing ROI from your marketing efforts? Need a cost-effective solution but don’t know where to start? Need a weekly check-in with resources, tips, and best practices? Enroll in our self-paced five-week training bootcamp ... for free!

Enroll Now

Bootcamp for Senior Care Marketers

Learn More