Inbound Marketing

A flexible and powerful approach to increasing leads, revenue, and brand authority.

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Our approach

Start with a strategic plan

We don't believe in "winging it." It wastes your time and money. Instead, we begin with a goal-focused, intelligent inbound marketing playbook that sets a strong foundation on which you can build a successful campaign.

  • Inbound personas and Buyer's Journey Generate an in-depth understanding of your audience through interviews.
  • Gap analysis Determine where you want to go and develop an action plan for getting there.

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Focus on business impact and measurability

We believe in honing in on what matters most to your business and going after real, actionable opportunities.

  • 90-day sprints Use the agility of sprints to align with market changes and prioritize work by business impact.
  • Flexible, data-driven retainer Build on the activities that are delivering results.

Keep things transparent

The most important thing to our team is client satisfaction. We have worked hard—and continue to evolve processes—to make onboarding and performance execution as streamlined as possible.

  • Client dashboard Access your program metrics at any time.
  • Bi-weekly updates and full performance reporting Continually optimize your program as markets and opportunities evolve. We’ll help you pursue goals through detailed strategic analysis and prioritized next steps.
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Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners

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sbm_2017_2.2_Inbound_Tech_Databox.png sbm_2017_2.2_Inbound_Tech_PandaDoc.png Vidyard Sigstr Allbound

What our clients say

Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.”

Steve Saxton

Saxton Woods, Managing Director

Having worked with a number of agencies... I can definitively say they are the BEST and have made a huge impact on our results.”

Michelle Bennett

Eagle's Flight, Marketing Manager

After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.”

Kamau Coleman

Diamon Rock Partners, Managing Partner