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Human Element Can Help Align Sales and Marketing
July 25, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, identifies a new, more important role for SDRs in the B2B sales process to be the human element bridging sales and marketing.
Read MoreApplying Conversion Rate Optimization to All Aspects of Marketing
July 24, 2018
Juli Durante, Team Lead & Marketing Strategist for SmartBug Media, outlines five areas to consider when building a CRO framework.
Read More5 Writing Tips for Marketers
July 13, 2018
Christopher Hutchens, Marketing Consultant for SmartBug Media, gives writing tips for marketers that want to engage the audience, cultivate consumers' trust and inspire readers to act in Ragan.com.
Read MoreLooking at Your Competition is a Waste of Time
July 2, 2018
Ryan Malone, Founder & CEO for SmartBug Media, discusses why all managing should be driven from metrics, he talks about the value of online and offline content marketing strategies and why looking at your competition is a waste of time with Hack the Entrepreneur podcast.
Read More4 Approaches to Using Video to Liven Up Your Storytelling
June 29, 2018
Kevin Coll, Marketing Strategist for SmartBug Media, delivers tips for developing fresh visual narratives and re-purposing old content on Ragan.com.
Read MoreEight Ways to Effectively Issue a Public Apology
June 14, 2018
Doreen Clark, Director of Public Relations, talks to Forbes about how to execute an authentic apology while still managing a level of damage control.
Read MoreIntegrating a Podcast Into Your Marketing Strategy
June 12, 2018
Nicki Kamau, Marketing Director for SmartBug Media, discusses the tactics to get your podcast noticed with Chief Marketer.
Read MoreCostco, Microsoft, Insight Global CEOs rank among best leaders for women, survey shows
June 6, 2018
Ryan Malone, Founder & CEO of SmartBug Media, has been named by Comparably as a Best CEO for women in small/mid-sized companies.
Read MoreHow AI Will Alter the Digital Marketing Landscape
June 6, 2018
Jennifer Lux, team lead and marketing strategist for SmartBug Media, discusses AI and its impact on marketing with Adweek.
Read More3 Key Differences Between Affiliate and Referral Marketing
June 5, 2018
Drew Cohen, Team Lead & Marketing Strategist for SmartBug Media, discusses affiliate and referral marketing in Chief Marketer.
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