December 18, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, shares her insights on how to approach to sales enablement from both sales and marketing on the Sales Leaders Talks podcast.
October 17, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, shares her thoughts on gated vs un-gated content in today's digital marketing landscape in Demand Gen Report.
October 11, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, recommends starting with the end in mind, reverse engineering your marketing campaign, and setting up ‘mile markers’ along the way to track trends in your prospects’ digital footprints” in Chief Marketer.
September 11, 2018
Jenna Cason, PR Specialist for SmartBug Media, writes about the eight top tips for pulling off a media tour like a pro for Ragan.com.
September 7, 2018
Jen Lux, Marketing Strategist for SmartBug Media, recently wrote an article for AdWeek; discussing how successful marketing is simply about understanding human behavior.
August 13, 2018
Capterra lists the top INBOUND 2018 sessions, including Jen Spencer's "From Sidekick to Superhero: The Digital Transformation of Today's SDR." This session covers highly tactical ways your company’s sales and marketing leadership can collaborate to enable and empower your sales development reps.
August 13, 2018
In this Future of Sales podcast, Jen Spencer, VP of Sales and Marketing at SmartBug Media, explains how a career in education and the nonprofit sector helped her perfect her sales process, how she garners trust with prospects, and why diversity within companies is crucial for their success.
July 25, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, identifies a new, more important role for SDRs in the B2B sales process to be the human element bridging sales and marketing.
July 24, 2018
Juli Durante, Team Lead & Marketing Strategist for SmartBug Media, outlines five areas to consider when building a CRO framework.
July 13, 2018
Christopher Hutchens, Marketing Consultant for SmartBug Media, gives writing tips for marketers that want to engage the audience, cultivate consumers' trust and inspire readers to act in Ragan.com.
