News & Media

What’s happening at SmartBug.

To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

October 17, 2018

Jen Spencer, VP of Sales and Marketing for SmartBug Media, shares her thoughts on gated vs un-gated content in today's digital marketing landscape in Demand Gen Report.

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Attribution Still a Huge Challenge for B2B Marketers: Report

October 11, 2018

Jen Spencer, VP of Sales and Marketing for SmartBug Media, recommends starting with the end in mind, reverse engineering your marketing campaign, and setting up ‘mile markers’ along the way to track trends in your prospects’ digital footprints” in Chief Marketer.

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8 Tips for Making the Most of a Media Tour

September 11, 2018

Jenna Cason, PR Specialist for SmartBug Media, writes about the eight top tips for pulling off a media tour like a pro for

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5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials

September 7, 2018

Jen Lux, Marketing Strategist for SmartBug Media, recently wrote an article for AdWeek; discussing how successful marketing is simply about understanding human behavior.

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The Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)

August 13, 2018

Capterra lists the top INBOUND 2018 sessions, including Jen Spencer's "From Sidekick to Superhero: The Digital Transformation of Today's SDR." This session covers highly tactical ways your company’s sales and marketing leadership can collaborate to enable and empower your sales development reps.

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The Future of Sales Podcast, featuring Jen Spencer

August 13, 2018

In this Future of Sales podcast, Jen Spencer, VP of Sales and Marketing at SmartBug Media, explains how a career in education and the nonprofit sector helped her perfect her sales process, how she garners trust with prospects, and why diversity within companies is crucial for their success.

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Human Element Can Help Align Sales and Marketing

July 25, 2018

Jen Spencer, VP of Sales and Marketing for SmartBug Media, identifies a new, more important role for SDRs in the B2B sales process to be the human element bridging sales and marketing.

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Applying Conversion Rate Optimization to All Aspects of Marketing

July 24, 2018

Juli Durante, Team Lead & Marketing Strategist for SmartBug Media, outlines five areas to consider when building a CRO framework.

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5 Writing Tips for Marketers

July 13, 2018

Christopher Hutchens, Marketing Consultant for SmartBug Media, gives writing tips for marketers that want to engage the audience, cultivate consumers' trust and inspire readers to act in

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Looking at Your Competition is a Waste of Time

July 2, 2018

Ryan Malone, Founder & CEO for SmartBug Media, discusses why all managing should be driven from metrics, he talks about the value of online and offline content marketing strategies and why looking at your competition is a waste of time with Hack the Entrepreneur podcast.

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