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Top 25 Tips for an Effective Mobile Marketing Strategy
December 14, 2018
Evan Futterman, Director of Web Development for SmartBug Media, shares his best tip for an effective mobile marketing strategy.
Read MoreTo Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms
October 17, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, shares her thoughts on gated vs un-gated content in today's digital marketing landscape in Demand Gen Report.
Read MoreAttribution Still a Huge Challenge for B2B Marketers: Report
October 11, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, recommends starting with the end in mind, reverse engineering your marketing campaign, and setting up ‘mile markers’ along the way to track trends in your prospects’ digital footprints” in Chief Marketer.
Read More8 Tips for Making the Most of a Media Tour
September 11, 2018
Jenna Cason, PR Specialist for SmartBug Media, writes about the eight top tips for pulling off a media tour like a pro for Ragan.com.
Read More5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials
September 7, 2018
Jen Lux, Marketing Strategist for SmartBug Media, recently wrote an article for AdWeek; discussing how successful marketing is simply about understanding human behavior.
Read MoreThe Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)
August 14, 2018
Capterra lists the top INBOUND 2018 sessions, including Jen Spencer's "From Sidekick to Superhero: The Digital Transformation of Today's SDR." This session covers highly tactical ways your company’s sales and marketing leadership can collaborate to enable and empower your sales development reps.
Read MoreThe Future of Sales Podcast, featuring Jen Spencer
August 13, 2018
In this Future of Sales podcast, Jen Spencer, VP of Sales and Marketing at SmartBug Media, explains how a career in education and the nonprofit sector helped her perfect her sales process, how she garners trust with prospects, and why diversity within companies is crucial for their success.
Read MoreHuman Element Can Help Align Sales and Marketing
July 25, 2018
Jen Spencer, VP of Sales and Marketing for SmartBug Media, identifies a new, more important role for SDRs in the B2B sales process to be the human element bridging sales and marketing.
Read MoreApplying Conversion Rate Optimization to All Aspects of Marketing
July 24, 2018
Juli Durante, Team Lead & Marketing Strategist for SmartBug Media, outlines five areas to consider when building a CRO framework.
Read More5 Writing Tips for Marketers
July 13, 2018
Christopher Hutchens, Marketing Consultant for SmartBug Media, gives writing tips for marketers that want to engage the audience, cultivate consumers' trust and inspire readers to act in Ragan.com.
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