Why Choose HubSpot over Pardot?
Trying to decide between HubSpot and Pardot for your marketing automation strategy?

Key Benefits and Tools You Won’t Find in Pardot

HubSpot lets you control your full inbound marketing strategy in a single hub. Pardot does include marketing automation features, but HubSpot was built as an all-in-one marketing tool. That means you can run everything from lead management and analytics to email campaigns, social media, paid search, and your CMS in one intuitive place.

When looking at HubSpot versus Pardot, HubSpot stands out as an easier tool to set up and use. HubSpot includes a marketing automation workflow builder, intuitive editors, and a range of features that make it easy to quickly launch high-level campaigns.

A major advantage for HubSpot in the HubSpot versus Pardot debate is integrations. Pardot’s integrations are limited, but HubSpot features a multitude of native integrations―made to streamline your workflows and trim your tech stack.

With HubSpot, marketers of all levels can access high-level automation with less work. HubSpot includes easy-to-use editors for internal and external workflows. That way, you save time and free up your team to pull in more leads.

While offering a high value to marketers, HubSpot comes with lower upfront costs than Pardot. In addition to having a much lower starting price point, HubSpot offers more options to add capabilities at your business’s pace, regardless of budget.


The HubSpot versus Pardot battle comes down to a simple question: Which platform will lift work off of your marketing team, offer you the most value, and drive the most conversions? HubSpot is the answer because it was built for marketers.
Whether you want to gather lead information, build attribution reports, track sales, run full campaigns, or accomplish any other marketing goal, HubSpot has you covered.




Why Customers Choose HubSpot over Pardot
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Funnel Data into a Single Source of Truth
With a single connected system and a range of native integrations, you can streamline your marketing data, close reporting loops, and rely on a single source of truth to exceed your marketing goals.
Resources to Get You Started

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