March 7, 2016
Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:
New & Noteworthy
LinkedIn Annouces Account Targeting
"This exciting new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. This ability, combined with LinkedIn’s profile targeting, will allow our clients to market products and generate opportunities to the right personas within the accounts that matter most to them." Read More
Facebook Rolls Out New Video Tool to Showcase Businesses
Facebook launched Your Business Story, “a tool that makes it easy to create a video that shows what your business brings to the world.” Facebook also shared that “three million businesses actively advertise on Facebook.” These advertisers are “from all over the world, with more than 70% from outside of the US.” Read More
Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups
To help publishers build a direct relationship with their readers, Facebook is working with select publishers to “test newsletter sign-up messages at the bottom of their Instant Articles.” Read More
How to Grow Online Marketing Share Without Increasing Your PPC Budget
"With a few simple changes, I’ve seen many companies double their market share without increasing their PPC budget. That means more clicks, more conversions and — most importantly — more sales. Read More
Helpful Ways to Grow Your Inbound Marketing
The SBM Must-Read Small Business Growth Book List
It's that time of year where it's nice to cozy up by the fire and read a good book. For all the small business owner's out there who can't seem to shut off your brain when it comes to work, here is a list of 20 must-read books that will help you grow your business. Read More
The Big Tenets of Growth-Driven Design
Growth-driven design is one of those hot topic words we probably all keep hearing about. It has replaced the ‘website redesign’ search for trending topics and will continue to grow in popularity as we enter into 2016. So let’s discuss what growth-driven design really is and why it’s the new bell-bottom-jeans-fashion-trend of inbound marketing. Read More
4 Signs It's Time to Find a New Partner Agency
You’ve spent a large amount of your time, resources and money across your organization getting up and running with a partner agency. Deliverables have been set (hopefully), goals and campaigns are aligned with your organization (hopefully) and work is being done (did I happen to mention, hopefully?). Read More
4 Ways to Boost Subscribers to Your Blog
New website visitors are great, but so are qualified, repeat visitors that consume content. Many marketers overlook the importance of blog subscribers and how growing this number can significantly impact your overall inbound success. Read More
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising
Using survey responses from over 30 different content marketing agencies and cost data from nearly 600 digital publishers, Fractl and Moz examined the effectiveness of content marketing versus native advertising. The research findings show that content marketing has a better overall return on investment. However, marketers tend to approach each tactic with different goals, metrics, and expectations and the study examines each of these factors in depth. Read More
Facebook Engagement Insights
BuzzSumo analyzed over 1 billion posts published in January 2016 from 3 million Facebook brand pages. The key findings show the best day and time to post on Facebook and also determined which types of posts, descriptions, and links are most likely to garner the highest engagement. Read More
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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.
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