Website content evolves over time based on performance. Tracking conversion paths and customer behavior using heatmaps and other data tools will help your site reveal:
Strategy is key to any site’s foundation. If your topic-based content is steeped in SEO, informed by customer personas, and filled with contextual messaging, your site will give you:
To convert website visitors into leads, your site content needs to be relevant, presenting the right information based on the visitor’s Buyer’s Journey stage. From persona mapping to personalization, buyer-optimized content generates leads by:
Your website has to grow with your audience—being nimble is a must. With an eye on the future, ease of use, and growth, make sure your site can be quickly managed so it:
From a direct sales process to a complex Buyer’s Journey, you need a turnkey site built on a strategic foundation and optimized for Intelligent Inbound® marketing. We can roll out website design quickly using modern templates.
SmartBug’s streamlined, full-service web packages are ideal if you need a straightforward launch of a contemporary site built on best practices. We work with you to determine your ideal solution, using a mix of custom development and ready-to-use templates.
SmartBug’s Intelligent Inbound® strategy gives you a thorough web analysis and plan for building a customized, branded, data-driven site. Our team can build the site, or we can prepare it for handoff to your internal team for development. Either way, we prevent surprises by starting with a solid roadmap, scope, and budget.
HubSpot offers secure and easy content management, seamless integration with native CRM systems, and a centralized suite of inbound marketing tools personalized to grow and flex with your needs.
Convenient, customizable, and flexible, WordPress is one of the world’s most familiar CMS systems—and it interacts well with many other platforms and tools.
Matt Jaye
Vice President, Business Development, Corporate Screening
We don’t stop once we’ve designed and built your inbound-optimized website. Before we deploy your site into the wild, our QA team ensures that every aspect of your site is ready for maximum performance.
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