Web Design

Your website is a key part of your marketing toolkit. Shouldn’t it be built for marketers?

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Make sure your site has all the features to fully equip your marketing team.

Data-Driven Decisions

Website content evolves over time based on performance. Tracking conversion paths and customer behavior using heatmaps and other data tools will help your site reveal:

  • The content your audience finds most engaging
  • The moment when and where your buyer converts (or bounces)
  • The in-context data that inspires new content
  • The path to a stronger connection with buyers
Data-Driven Decisions

Topic Cluster Strategy

Strategy is key to any site’s foundation. If your topic-based content is steeped in SEO, informed by customer personas, and filled with contextual messaging, your site will give you:

  • A clearer look at who your customers are
  • Deeper insight into what buyers really want
  • Valuable paths that lead to a purchase
  • An evolving map of your Buyer’s Journey
Topic Cluster Strategy

Buyer-Optimized Lead Generation

To convert website visitors into leads, your site content needs to be relevant, presenting the right information based on the visitor’s Buyer’s Journey stage. From persona mapping to personalization, buyer-optimized content generates leads by:

  • Showing empathy for your audience’s pain
  • Providing customers with actual answers
  • Speaking to your audience in their language
  • Giving your buyers a clear path to conversion
Buyer-Optimized Lead Generation 1 Buyer-Optimized Lead Generation 2

Scalable and Easily Editable

Your website has to grow with your audience—being nimble is a must. With an eye on the future, ease of use, and growth, make sure your site can be quickly managed so it:

  • Evolves with your business needs
  • Grows your customer base
  • Monitors and collects reportable data
  • Enhances the user experience based on metrics
Scalable and Easily Editable

Get the exact right package that meets your needs. You only need a strategy so your team will build it internally? No problem. You want help from concept to launch? We’ve got you there, too—and everywhere in between.

sales ready website
Turnkey Sales-Ready Website

Turnkey, Sales-Ready Website

From a direct sales process to a complex Buyer’s Journey, you need a turnkey site built on a strategic foundation and optimized for Intelligent Inbound® marketing. We can roll out website design quickly using modern templates.

Full-Service Website and Strategy

Full-Service Website and Strategy

SmartBug’s streamlined, full-service web packages are ideal if you need a straightforward launch of a contemporary site built on best practices. We work with you to determine your ideal solution, using a mix of custom development and ready-to-use templates.

Expert Web Strategy

Expert Web Strategy

SmartBug’s Intelligent Inbound® strategy gives you a thorough web analysis and plan for building a customized, branded, data-driven site. Our team can build the site, or we can prepare it for handoff to your internal team for development. Either way, we prevent surprises by starting with a solid roadmap, scope, and budget.

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Which CMS platform is right for your site?

hubspot logo

HubSpot offers secure and easy content management, seamless integration with native CRM systems, and a centralized suite of inbound marketing tools personalized to grow and flex with your needs.

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Convenient, customizable, and flexible, WordPress is one of the world’s most familiar CMS systems—and it interacts well with many other platforms and tools.

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See the proof—check out our results

The goal-driven, dynamic, visually compelling site we built for Corporate Screening improved their leads and qualified leads beyond expectations.

corporate screening before corporate screening after
increase in MQLs
increase in monthly leads
Matt Jaye

I highly recommend SmartBug Media to any company that is looking to improve its marketing strategy and widen its bandwidth. Their team is consultative, insightful, and crazy intelligent. It's been a pleasure working with their team.”

Matt Jaye

Vice President, Business Development, Corporate Screening

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check out our QA process

Top Quality, from Ideation to Launch

We don’t stop once we’ve designed and built your inbound-optimized website. Before we deploy your site into the wild, our QA team ensures that every aspect of your site is ready for maximum performance.

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Top Quality, from Ideation to Launch

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