Web Design Agency | SmartBug Media®

Data-Driven Decisions

Website content evolves over time based on performance. Tracking conversion paths and customer behavior using heatmaps and other data tools will help your site reveal:

The content your audience finds most engaging
The moment when and where your buyer converts (or bounces)
The in-context data that inspires new content
The path to a stronger connection with buyers

Topic Cluster Strategy

Strategy is key to any site’s foundation. If your topic-based content is steeped in SEO, informed by customer personas, and filled with contextual messaging, your site will give you:

A clearer look at who your customers are
Deeper insight into what buyers really want
Valuable paths that lead to a purchase
An evolving map of your Buyer’s Journey

Buyer-Optimized Lead Generation

To convert website visitors into leads, your site content needs to be relevant, presenting the right information based on the visitor’s Buyer’s Journey stage. From persona mapping to personalization, buyer-optimized content generates leads by:

Showing empathy for your audience’s pain
Providing customers with actual answers
Speaking to your audience in their language
Giving your buyers a clear path to conversion

Scalable and Easily Editable

Your website has to grow with your audience—being nimble is a must. With an eye on the future, ease of use, and growth, make sure your site can be quickly managed so it:

Evolves with your business needs
Grows your customer base
Monitors and collects reportable data
Enhances the user experience based on metrics

Turnkey, Sales-Ready Website

From a direct sales process to a complex Buyer’s Journey, you need a turnkey site built on a strategic foundation and optimized for Intelligent Inbound® marketing. We can roll out website design quickly using modern templates.

Full-Service Website and Strategy

SmartBug’s streamlined, full-service web packages are ideal if you need a straightforward launch of a contemporary site built on best practices. We work with you to determine your ideal solution, using a mix of custom development and ready-to-use templates.

Expert Web Strategy

SmartBug’s Intelligent Inbound® strategy gives you a thorough web analysis and plan for building a customized, branded, data-driven site. Our team can build the site, or we can prepare it for handoff to your internal team for development. Either way, we prevent surprises by starting with a solid roadmap, scope, and budget.