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HubSpot’s CMS Hub

Work with SmartBug to build a beautifully branded website from the ground up with HubSpot’s simple, scalable content management system (CMS).

Out with the old and in with the new.

Powered by HubSpot’s CMS.

screenshot of Changed before redesign screenshot of Changed after redesign

Changing the Way People Pay Down Debt

When former Shark Tank contestants Nick and Dan approached SmartBug®, they were looking for a fresh web redesign to showcase their debt repayment mobile app.

Their primary objective was to revamp the site from the ground up by implementing intuitive navigation for both B2B and B2C audiences and brand cohesion across desktop and mobile displays. 

Now, visitors to the new Changed website are greeted with a modern design, B2B and B2C visibility, and a custom calculator that lets users explore just how much they could save over the course of their loan by downloading the Changed mobile app today. 

  • Custom Calculator
  • B2B and B2C Navigation
  • Mobile App Display
  • Success Stories Spotlight

SmartBug's HubSpot Accreditations:

HubSpot Academy Advanced Implementation certification badge Elite HubSpot Solutions Partner Program badge
Collaborate in the CMS in HubSpot

Collaborate and innovate.

When it comes to your 24/7 storefront, you want your windows polished and your “Open” sign on full display. With HubSpot’s CMS Hub, we can collaborate to build a beautifully branded website from the ground up, overhaul an outdated site, or tweak pages here and there as your business evolves. 

Leverage flexible website themes, custom objects, smart content, and more with this intuitive, user-friendly platform.

Easily edit in the HubSpot CMS

Edit on the fly.

HubSpot makes it easy to collaborate across teams. Whether you're uploading new company photos, refining your SEO strategy, or pulling in a new module now that your new product line has launched, scaling your website is simple when you've got all of your tools in one toolkit.

SmartBug is proud to be HubSpot's No. 1 partner agency with years of experience building and innovating in HubSpot's CMS. We build according to HubSpot's best practices and recommendations to ensure a cohesive management experience that aligns with their documentation for easy reference. 

Analytics and reporting in the HubSpot CMS

Unpack analytics and reporting.

Once you’ve built your site, you’ll want to monitor its impact over time. Thanks to HubSpot’s fully integrated CRM, you (or SmartBug) can do just that. Track site visitors and map out their journey from one page to the next so we can help you hone your marketing strategy and deliver meaningful content that calls your customers to action.

HubSpot's CMS Hub Standout Features:

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Flexible Themes

Get your site up and running quickly with HubSpot's pre-set themes. Create cohesion across your site according to your branding guidelines. 

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Simple Hosting

Build seamless digital experiences for your customers with fully managed and optimized web hosting. Keep customer data secure and monitor ongoing engagement.

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Drag-and-Drop Editing

With HubSpot's simple-to-use drag-and-drop editor, you can manage your site, update content, and pull in new elements in a matter of minutes, code-free and with no expertise required.

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Smart Content

Keep up with your dynamic content as it evolves. Access your fully integrated CRM to organize and revise pricing pages, resources, calendars, and more according to SEO best practices.

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24/7 Threat Prevention

Get peace of mind with the assurance that your customer and company data remains secure. HubSpot will manage your account and flag any potential attacks or areas of concern the moment they arise.

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Multilingual Content Creation

Reach more customers around the globe with multilingual content creation. Manage multiple language domains and optimize your multilingual SEO strategy.

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User & Team Permissions

Assign access credentials to teams and individual contributors through a single, centralized control center. Add and modify who can edit, publish, or configure your new site.

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Fully Integrated CRM

Synthesize your sales and marketing efforts within your 24/7 storefront: your website. Track customer engagement and chart users' journeys throughout the site so you can create content that continues to resonate with customers.

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Adaptive Testing

With this next iteration of A/B testing, leverage AI technology to test up to five-page variations at a time. See what copy, conversion points, and design elements customers engage with most, and identify where you need to pivot. 

Frequently Asked Questions

Do I need a developer to use the CMS?

HubSpot's intuitive interface makes it easy for users to update and maintain basic functionality and content creation within the CMS hub. 

For users looking to enhance their website and showcase products and services through advanced customization, offloading setup to a third party can free up users' time to focus on creative elements and big-picture marketing objectives.

SmartBug's team of in-house developers creates custom builds to support your products and services. 

Learn more about our web strategy and web redesign service offerings. 

How can I use HubSpot’s CMS to scale my business operations?

HubSpot's CMS boasts effortless flexibility, so as your business scales, you and SmartBug can update your site's content, drag in new modules, add resources, and clone pages with ease. With your 24/7 digital storefront open for business, you can begin to drive traffic and engage new customers with SmartBug and HubSpot CMS while making regular updates to keep things fresh. 

How does SmartBug support CMS Hub connections with Marketing Hub, Sales Hub, Service Hub, and Operations Hub?

HubSpot's unique hubs snap together seamlessly to create cohesive operations and analysis of every facet of your business, from engaging new prospects to nurturing leads to educating your customers and ensuring long-term success. 

View all customer activity using HubSpot's single, centralized dashboard.

Get in touch with our team to learn more about how we can tailor each of your hubs to ease your day-to-day demands. 

What integrations are available for CMS Hub and can SmartBug help us set them up?

Using HubSpot’s CMS, users can access more than 1,250 certified integrations for optimal performance and ease of usability. Learn more about SmartBug's integrations services that can help you with complex configurations here.

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