Ultimately, I realized that the approach HubSpot was taking worked on me. I was convinced that I needed the software and the right strategy, so I knew the same approach would work for my company too.
Through SmartBug Media’s full-service inbound marketing solution, Phase 5 Group was able to achieve results that surpassed expectations.
Within the first three months of implementing the new inbound marketing plan, Phase 5 Group has seen an increase in leads by 4,200% and an increase in unique website visitors by 446%. The total visit-to-lead-conversion rate has also increased by 400% in less than 6 months.
“We saw new leads within the first month of working with SmartBug Media. We now have hundreds of leads and our sales process has changed to accommodate the surplus of knowledge we’ve obtained about the leads. The conversation is now ‘I noticed you download this ebook. How can I help you solve that problem?’ rather than going in blind,” said Wilkins of his initial results.
“We would be nowhere in inbound marketing without the partnership we have with SmartBug Media. We needed someone that knew the space and that could learn the ins-and-outs of our business. SmartBug Media has consistently succeeded in both areas.”
Now that Phase 5 Group has seen the effects of inbound marketing, they are using their findings to be more targeted in their traditional marketing efforts, including the messaging. The team would like to use their lead intelligence to improve attendance at conferences and for following up with attendees after the event. The team is also interested in using video content to leverage their audience interest and go after new markets.
SmartBug Media will be help provide insights into which new markets are the most beneficial to target and define which content should be leveraged or created to help achieve future goals.
Wilkins would like others who are in a similar situation to know, “If you’re not doing inbound marketing today, get on it. It works. SmartBug has been instrumental in implementing the process; if you want to succeed, hire a partner like SmartBug who can own the process for you. Speed of execution is critical and SmartBug fit the bill and delivered on it. They get it done right the first time around. Why try and reinvent the wheel yourself?”