By Christopher Hutchens

This week in inbound marketing we'll look at Black Friday results, why writing style matters for content marketing, and we'll share at 8 tips eight to perfect your buyer personas.


1) New & Noteworthy

Black Friday by the Numbers: Another Year of E-commerce Records

Black Friday has come and gone and the numbers are in. Measuring online retail sales, Adobe recently reported that Black Friday sales are up nearly 17 percent year over year with 37 percent of all revenue happening on mobile devices. Numbers are up across the board, solidifying the fact that e-commerce shopping isn’t going anywhere. To read Adobe’s full report here, click here.

 

Why Writing Style Matters for Social and Content Marketing

At a basic level, marketing is simply a method of communication. And as marketers, it’s our job to communicate business messages to consumers in a way that resonates with them and causes them to act. But this is easier said than done. To develop a following and truly connect with people, you need to have your own voice and style. In this blog, we look at why writing style matters so much for successful content marketing.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

How to Use HubDB in your Hubspot Website Design

HubDB, part of Hubspot’s Website Platform, includes many features that allow developers to build beautiful, dynamic websites that rival the capabilities of other CMS platforms like WordPress. Creating effective, versatile pages has never been easier, as SmartBug’s Kyle James explains in this blog post.

 

8 Pro Tips to Perfect Your Buyer Personas

Building your buyer personas is one of the most important steps in executing an inbound marketing strategy. But the process of developing personas is different for every company—and it’s never an easy one. In this blog, we pick the brains of some marketing and UX pros to learn eight pro tips for perfecting buyer personas.

 

3) Marketing Reports, Updates, and Trends

The State of Interactive Advertising: Infusing Digital Ads with Creativity that Gets Results

Shorter attention spans combined with the explosive growth of mobile has brands wanting to do more than get people to download an app or visit a website. So to deliver more engaging experiences, brands are turning to immersive ads like 360 degree video and virtual reality. This article explores the state of interactive advertising and looks at how companies are experimenting with new digital ads and platforms.

 

Facebook Outlines Advertising Principles

Facebook has dealt with criticism over the last year for a variety of issues related to its advertising platform, from Russia’s ad placement during the 2016 election to ads showing up next to derogatory or vulgar content. These faux pas have caused many brands to pull or shift their Facebook budget, which is why Facebook has spent the last several months increasing transparency in their ad platform. On Monday, Facebook made yet another effort to provide insight into their ad platform in a post written by Facebook’s VP of Ad Products. Read the full article here that outlines Facebook’s advertising principles.

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Christopher Hutchens

About the author

Christopher Hutchens is an Associate Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for many B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.