By Kristin Lisak


This week in inbound, we check out the future of marketing and the customer journey, ways to nurture your customer relationships with inbound, and some cool holiday social media marketing tips!

New & Noteworthy 

Twitter Goes Live

Starting this week, Twitter users will be able to create and share live video from the Twitter app. Once live, anyone on Twitter and Periscope can join the live video and participate in the experience. The update will be available to all iOS and Android users in the coming days. Read Twitter's announcement here.

Facebook Page Layout Changes: How Marketers Should Respond

Did Facebook's recent updates and rearranged sections throw you off? The changes aren't available to all users yet, but new features and layout changes are on the horizon. Social Media Examiner has a complete rundown of the changes and how to navigate them. 

Marketing 2017: Creating a Well-Connected Customer Journey

What can we expect to see in 2017 when it comes to enhancing brands' connections with buyers? How will companies use digital channels to differentiate themselves and create an advantage? Check out these predictions for how marketers' priorities will change in 2017.

Amazon Leads Holiday Retailers Across Key Metrics of Email Marketing Activity and Performance

Amazon's email marketing efforts have come out on top for this holiday season thus far, with the online retailer outperforming seven leading competitors and earning nearly a 20% read rate. Read the report here.

Grow Your Inbound Marketing

How to Use Inbound Marketing for Cross-Product Selling

The inbound methodology step that many marketers tend to forget is the final step, delight, which focuses on transforming customers into promoters. As many know, a company’s customers can be its greatest assets, evangelists, and even, sometimes, sources of revenue. After all, loyal customers are worth up to 10 times as much as their first purchase. Thus, you’d think that cross-product selling, also known as cross-selling, to your existing customers would be an obvious part of your strategy. But believe it or not, that’s not always the case. Here are three opportunities that your company, already involved in inbound marketing campaigns, might be overlooking.

10 Ways to Nurture Your Customer Relationships with Inbound

Happy and engaged customers are critical to current and future business. Not only do customers pay you, but they also determine future sales through word-of-mouth and their feedback, which helps you to improve your product or service. Customers provide so much untapped value, which is why nurturing your relationship with them is critical. Learn multiple ways in which inbound marketing helps to do this.

4 Lessons Inbound Marketers Can Learn from Presidential Campaigns

When presidential campaign season really ramps up, it’s hard to ignore. From auto-dialed phone calls to TV sketches, sometimes the hardest thing seems like escaping the overwhelming flood of candidates trying to win your attention and, eventually, your vote. A good manager or strategist approaches the campaign trail in the same way that we in business look at a marketing and sales plan. In fact, some of the best marketers in the world are the ones working on the presidential campaign circuit today. What lessons can we learn from them and from the political candidates who use them?

Marketing Reports, Updates, & Trends

CMO Council: Nearly Half of Marketers Have Trouble Bridging Digital, Physical Efforts

A study released by the Chief Marketing Officer Council examining omnichannel alignment across all marketing efforts has found that almost half of respondents said bridging digital and physical customer experiences is “selective at best." Read more on the findings here. 

The 6 Highest Performing B2B Blog Post Formats [Infographic] 

Six blog post formats that encourage social media shares and boost your search rankings, wrapped up in a handy infographic (with examples!). Check out the top performers.

FAQ: Everything Facebook Has Admitted About Its Measurement Errors

In order to help us keep track of Facebook's measurement errors, MarketingLand has put together an itemized list of each error announced to date. The list includes explanations of the errors, whether Facebook has corrected it or plans to and how, and what impact the error had on the reported measurements. Find the list here.

4 Cool Holiday Social Media Marketing Tips

Still working on your social media marketing campaign for the holiday season? There's still time. Here are four holiday social media campaign ideas to try!


What marketing stories did you follow this week? Tell us about them in the comments!


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Kristin Lisak

About the author

Kristin Lisak was formerly a Senior Consultant at SmartBug Media. She has experience as an in-house B2B marketer, focusing on inbound marketing strategy and implementation. Kristin has a BBA in Marketing from the University of Wisconsin-Milwaukee. Read more articles by Kristin Lisak.

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