What a Digital Marketing Persona *Really* Is (and How to Create Them)
Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service
Lights, Camera, Action: Video for Demand Generation
Growth Hacking Ideas for SaaS Companies
The 3 Stages of a Typical Buying Process (i.e. The Buyer’s Journey)
Should Your Individual Products Have Their Own Websites?
MYTH: We Don't Need Personas for Marketing Our Senior Care Services
How to Use Buyer Personas in the Financial Services Industry
Why You Need to Rethink Your Customer Journey Map
Is There Still a Place for LinkedIn Groups in Your Marketing Efforts?
13 Examples of Content Your Manufacturing Company Can Use to Generate Leads
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Luke Doiron, Conversant Bio, Chief Commercial Officer