Topics: HubSpot, Content Marketing, Inbound Marketing, Buyer's Journey, Lead Nurturing, Marketing Automation
By Megan Golden
Imagine a world where, instead of reaching out to find leads and disrupting their day-to-day, your leads come to you. They seek you out to find solutions to their problems and they raise their hand to let you know when they’re ready to talk.
If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about.
With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. If the company message is disrupting the potential customer’s day-to-day, it’s likely an outbound marketing tactic.
With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media. If the user is finding you with their own search, it’s likely an inbound marketing tactic.
Why should you consider adding inbound marketing to your overall marketing strategy?
Now that you can answer, “What is inbound marketing?” and you can explain why you need to add it to your overall marketing plan, what tactics should you focus on first? Here’s a list to get you started:
Keep in mind that inbound marketing is a compliment to your entire marketing strategy. Whether it’s a PR campaign, TV commercial ads, or events and tradeshows, inbound marketing can help convert leads that come to your website from those efforts and eventually nurture them into customers.
This is just the tip of the iceberg. Learn more about inbound marketing in our Only Inbound Marketing Guide You’ll Ever Need.
About the author
Megan Golden is an Inbound Marketing Strategist for SmartBug. She has had previous experience with strategic campaign planning, content development, and implementing inbound marketing campaigns. She really enjoys collaborating with coworkers and clients and seeing new ideas develop into successful marketing campaigns. Read more articles by Megan Golden.