By Lexie Carbone


Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Opens Instant Articles to All Publishers

Facebook is “officially opening the Instant Articles program to all publishers – of any type, any size, anywhere in the world.” Read More 

How to adjust SEO strategy to Google’s new SERP ad layout

"Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO." Read More

Facebook Rolls Out Cross-Posted Videos and Total Performance Insights

Facebook rolled out “a new way for publishers to easily cross-post videos within and across Pages owned by the same Business Manager” and “total performance insights for [cross-posted] videos.” Read More

Google+ Rolls Out Updated Content Controls for Communities

The roll out adds more protection to communities “with stronger content filters & controls.” “When this setting is on, Google+’s content filter is more likely to flag posts that are questionable, so fewer of them will show up in your Community.” Read More

Facebook Outlines 10-Year Roadmap in F8 Conference Keynote

“Mark Zuckerberg kicked the conference off with a keynote detailing Facebook’s 10-year technology roadmap, and the ways those technologies will help bring people together and give everyone a voice.” Read More

Helpful Ways to Grow Your Inbound Marketing

The Science of Compounding Blog Posts and How They Boost Your Traffic

There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don't bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those "shiny gems" are called "Compounding Blog Posts". Read More

How Contextual Marketing Fits Into Your Inbound Strategy

"TechTarget defines contextual marketing as online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior." Read More

10 Ways to Nurture Your Customer Relationships With Inbound

Happy and engaged customers are critical to current and future business. Not only do customers pay you, but they also determine future sales through word of mouth and their feedback, which helps you to improve your product or service. Read More

Guide to Setting Up Email Workflows for Webinars

Email is a core component of promoting a webinar before the event and following up after it is over. To help make it easier to create email workflows for webinars using HubSpot, we’ve put together this handy-dandy guide. Read More

The Latest Marketing Reports 

The 2016 Digital Marketer

According to a new report from Experian Marketing Services, the top three challenge faced by digital marketers around the world today include: knowing customers’ needs, wants and attitudes (38%), increasing their visibility over competitors (35%) and staying ahead of marketing trends (33%). This report also provides expert insights on how to overcome these challenges using real-world client examples of tactics and results. Read More

50 Channel Marketers to Connect With on Social Media

Leadtail and Elastic Grid partnered to uncover insights on how channel marketers connect on and utilize social media. This report explores what topics engage modern channel marketers, which publications are shared the most by channel marketers and how real-world channel marketers are using Twitter. Read More


What other news have you read recently? Let us know by tweeting us at @smartbugmedia.


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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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