By Lexie Carbone


Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Live Rolls Out For Groups, Events, and More

Facebook announced several new features for Facebook Live that will “give you more ways to discover, share and interact with live video and more ways to personalize your live broadcasts.” Read More

What They Don't Tell You About SEO

"Organic traffic growth is often unpredictable. You might find yourself doing SEO for quite some time with very little to show for it — then, suddenly, one of your pieces of content gains traction. Once it starts ranking, it has a knock-on effect to a few more of your pages, and you start to then see hockey-stick growth." Read More

Twitter Introduces Direct Message Button

“With this new feature, it’s simple to share a Tweet via Direct Message and spark a private conversation.” Read More

Branded Content on Facebook: Updated Policy and a New Tool

Facebook updated its policies and launched “a new tool that makes collaboration [between publishers and influencers] on branded content easy and gives marketers more visibility into and control over all their efforts on Facebook.” Read More

Twitter Updates Conversion Lift Reports

Twitter introduced updates to its conversion lift reports “to help performance advertisers better understand the full impact of their Twitter Ads campaigns.” These updates include optimized spend using daily updated results, cross-device insights, and direct access to reports through Twitter Ads dashboard. Read More

Helpful Ways to Grow Your Inbound Marketing

Seven Call-To-Action Examples From The Pros

We’ve all seen them. Some of us have even left websites because of them. Calls-to-action, or CTAs, that were executed with poor strategy…or worse, no strategy at all. Thankfully, professionals exist, creating well-designed, irresistible CTAs that drive conversions on their websites. Read More

Paid Search and Social Growth Hacking Tactics to Exponentially Amplify Your Content

As a avid search marketing geek, I'm constantly on the lookout for the latest marketing experiments that I can translate to use with my own clients. Last year at SearchLove, Larry Kim presented a session on paid media hacks to help you get the maximum return for your paid media budget.  Read More

Facebook Reactions and What It Means For Marketers

By now you’ve probably heard the buzz about Facebook’s Reactions. For those that aren’t aware, Reactions are Facebook's newest feature that gives users more options to interact with posts -- including the ones on your brand page. In addition to Liking a post, users can now express other ways a post makes them feel by choosing Love, Haha, Wow, Sad, or Angry emoticons. Read More

6 Ways Inbound Can Change Your Business Model

Organizations have been using inbound for years to augment their marketing and sales efforts. For some companies, however, it's turned their entire business model upside down. Regardless of how deeply you've embedded inbound in your business, there are additional opportunities you may be missing out on to increase revenue and growth. Read More

The Latest Marketing Reports 

The Future of Mobile Advertising Is Native

A new study conducted by IHS and commissioned by Facebook Audience Network provides the first market sizing and future projections of the mobile native advertising market across regions. Collecting data from over 70 in-depth interviews with industry stakeholders in 25 countries, the findings suggest that 63.2% of all mobile display ads will be native and account for $53 billion in total advertiser spend by 2020. The report also projects that in-app native ads served by third parties such as the Facebook Audience Network will grow at an annual rate of 70.7% and account for 10.6% of all mobile display ads by 2020. Read More

2016 Social Media Impact Report: B2B Industry Edition

TrackMaven analyzed social media content from 316 leading B2B brands across Facebook, Instagram, LinkedIn, Pinterest, and Twitter. The findings show which B2B industries receive the best follower interactions, growth, and engagement from social media marketing. The report also examines and compares the most effective social media strategies being implemented within each industry. Read More


What other news have you read recently? Let us know by tweeting us at @smartbugmedia.


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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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