By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Introduces Delivery Insights in Ads Manager

Facebook’s new Delivery Insights are “a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive.” This new feature “will begin rolling out globally to Ads Manager in a few weeks.” Read More

3 Upcoming Trends in Paid Search

"In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly to Google, these predictions apply largely to all the major search engines." Read More

What Does Twitter's Algorithmic Feed Mean for Social Marketing?

From users’ perspectives, the shift to algorithms should (at least in theory) make feeds more interesting and engaging, as Facebook’s newsfeed filtering has. But it’s potentially disruptive for the many businesses who use Twitter and Instagram to try and reach customers. Read More 

Facebook Just Gave Small Businesses an Awesome New Video Tool

They may not be as sexy as the celebrities Facebook is reportedly trying to woo, but small and medium businesses are still an important group of customers for the social network. Read More

 

Helpful Ways to Grow Your Inbound Marketing

11 Tips For Your Initial Website Build

The idea of developing a website can seem complicated, overwhelming, and stressful...but it doesn't need to be! Whether you're a new company designing your first website, or a company who is ready for a redesign, read on. Here are 11 tips for your initial website build. Read More

Editing Content for Inbound Marketing Success

There’s a viral reminder out there that has even inspired a Facebook group. The text is simple: “ ‘Let’s eat Grandma!’ or ‘Let’s eat, Grandma!’ ”; often followed by “Punctuation saves lives.” To clarify the importance of the message, not including the comma in “Let’s eat, Grandma!” would suggest, even promote, cannibalism. Read More

26 Keys to Killer Infographics

 Infographics have exploded in popularity and it seems like every company has at least one. In today’s age of the “information skimmers,” it’s important to create content that caters to that. Some people are visual learners, some just don’t enjoy or have the time to sit down and read a 1200 word blog post. Read More

6 Signs Your Company Needs a Website Design Refresh

Your company's website is your gateway to new leads. As more and more consumers make decisions based on their online experience, your website is more important than ever.  It should establish your company, provide information on your products or services, and ultimately generate leads. As a core component of your marketing strategy, your website should be modified and optimized as industry standards evolve, trends shift or your personas change. Read More

The Latest Marketing Reports 

Discover How Marketing Analytics Increases Business Performance

Google commissioned Forrester Consulting to perform an in-depth survey of 150 marketing, analytics, and information technology executives to understand how they’re measuring business performance and successfully leveraging analytics tools to make the most of their consumer interactions. Read More

Emoji Usage in Marketing Messages

Appboy recently analyzed 9,359 marketing campaigns which utilized emojis and found that emoji usage has rapidly increased by 777% year-over-year. So far in 2016, the month-over-month growth of emoji use in marketing messages has been over 20% and increasing. Read More

Video Insights Report: 2015 Year-in-Review

Viant analyzed thousands of campaigns and tens of billions of video ads served through its ad serving platform in 2015 and found that only 37% of all video ads served in 2015 were both “viewable” and “viewed to completion.” While 30-second ads accounted for 51% of all ads served in 2015, shorter ads appear to have higher completion rates. The report also examined click-through rates, preferred devices for viewing video ads, and video engagement benchmarks by industry. Read More

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What other news have you read recently? Let us know by tweeting at us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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