By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Twitter Introduces Conversational Ads

Advertisers can now drive more earned media and brand influence with our new conversational ads. These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter. Read More

FTC Issues Enforcement Statement and Business Guide for Native Advertising

The FTC “issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including ‘native’ ads that look like surrounding non-advertising content.” The FTC also released guidelines on native advertising “to help companies understand, and comply with, the policy statement in the context of native advertising.” Read More

Make The Most of Google Analytics Audiences With Your Search Campaigns

As you may know, there are many more options at your disposal when building remarketing lists in Google Analytics (GA) than in AdWords, so this opens up a range of new possibilities for your RLSA activity. But how exactly do you get your GA account ready for RLSA? And with so many options to choose from, how do you decide which lists are right for you? Read More

6 Trends Shaping Local Marketing in 2016

The increasingly strategic value of location data and the strength of mobile will make local marketing more of a foundation of all of marketing. Here are six key trends shaping the local marketing landscape in 2016. Read More

Helpful Ways to Grow Your Inbound Marketing

10 LinkedIn Marketing Tips To Growth Your Social Reach

LinkedIn is the third most visited social networking site and in a recent study, HubSpot found that LinkedIn generated the highest visitor-to-lead conversion rate of the top social networks, almost 3 times higher than both Twitter and Facebook. For inbound marketers, LinkedIn is more than just another social network - it’s a crucial component of an inbound marketing plan. Read More

When Should You Share Pricing With Potential Customers?

Sharing pricing with potential customers is often debated across teams regardless of industry or product.  For some, pricing is not presented freely on the website, and only introduced during a sales conversation.  This is often the case within professional services or where RFQ’s are necessary.  For others, pricing is right up on the website for all to see. Read More

9 Growth Hacking Tips To Increase Your Business's Twitter Following

Organically growing a Twitter following is no easy feat. Who wants to follow a B2B paper shredding company or consumer-focused personal hygiene company like Q-tips®? You’d be surprised. However, in order to gain real business value from Twitter, you need to be tweeting to more than a 100 followers. Read More

Putting Together Slides For Your Next Webinar

When planning a webinar, the topic and content are the most important factors in attracting leads and establishing your company as a thought leader in the industry. Yet beyond that, two key factors play directly into the professionalism of your event as well as the attendees’ impression of the company. Read More

The Latest Marketing Reports 

Native Advertising and Endorsement

Research participants were shown two versions of the same advertorial content: one with a photo of the endorser in front of a plain white background and one with the same woman in front of a blue wall of products. Sixty percent of respondents who saw the same woman in front of a wall of products perceived the advice as coming from a “medical expert,” versus 23% who saw the same photo with just a plain white background. In terms of content, 27% of respondents thought the ad could have been written by journalists or editors of the website. Read More

Socialbakers News Feed Research

 A recent independent Socialbakers study on the Facebook news feed reveals that 24-29% of the typical news feed contains page content from brands, celebrities, public figures or organizations. The study discovered that 10% of the page posts tend to be sponsored, which means that 3% of the typical user’s Facebook feed is promoted content and that engagement on media and publisher content nearly doubled in the last year. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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