By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Google Tests Ability to Post Directly Into Search Results

A new product being tested by Google allows “verified individuals and organizations” to create content that “will appear instantly in search results related to the publisher.” Read More

Facebook Adds Video Support and New Features to Lead Ads

Facebook adds “new CRM partners and support for video” for lead ads. Other updates include customizable disclaimers, duplicate lead ad forms, and making lead ads available in the Ads Create tool. Read More

The Ins and Outs of an SEO Audit

How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more. Read More

Facebook Atlas Will Roll Out Video Ad Serving and New Measurement Tools

Video Ad Serving will be broadly available by the end of March” on the Atlas platform. Facebook also plans to add two new measurement tools for Atlas: Offline Actions, “a measurement tool that ties offline sales to online ad spend,” and Path to Conversion, which “provides insight into all the ways real people – not cookies – see ads across multiple devices before making a conversion.”  Read More

Helpful Ways to Grow Your Inbound Marketing

Best Practices: Using the HubSpot Keyword Tool Like a Boss

Discovering and using the right keywords will boost your organic traffic, add more qualified prospects into your marketing funnel and increase the success of your inbound marketing strategy. Use the wrong keywords and your inbound marketing success can come to a screeching hault.  Read More 

11 Ways Marketers Can Improve Their Relationship with Sales

With most small organizations to large enterprise businesses, there’s a notion of having your sales and marketing teams aligned better to achieve more results. While that’s all fun and dandy from the executive side, down in the trenches there are usually major gaps that occur between marketing and sales. Read More

How to Be Productive While Working From Home

Imagine a world where you don’t have to brave the winter elements or spend two hours of your day commuting in heavy traffic. How does that sound? Pretty great, right? Now 25% of Americans are able to live this dream by working from home!. Working from home is awesome, but staying productive can be tough at times. Knowing that, we’ve put together a list of 6 ways to help you stay focused when you’re working from home. Read More

Keys to Improving Your Website’s User Experience

 If your website is built with antiques that users don’t know how to navigate or touch then they’re most likely going to bounce away and find a website with a foam pit where they feel more comfortable. Read More

The Latest Marketing Reports 

2016 State of B2B Marketing

This annual study conducted by Regalix examined how B2B companies across a wide range of product categories are continuing to integrate digital and traditional advertising. The report provides insights on their marketing challenges, spending, and priorities in 2016. Read More

Ads on Social Media Inspire a Variety of Consumer Response

New research by eZanga explored consumers’ interactions and preferences around emerging digital advertising formats such as sponsored content, digital video, social, and pay-per-call. This study provides marketers with insights on how to best target each type of ad format across each age demographic. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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