By Christopher Hutchens

This week in inbound, we look at Google's recent updates, the top 50 CMO's as ranked by Forbes, and we'll review all of this year's social media changes to date.

1) New & Noteworthy

What You Missed Last Month in Google?

We’ve covered Google’s recent updates each week as they’re released, but it can be hard for marketers to keep up with everything because of the frequency with which Google updates its tools. No need to worry, here’s everything you need to know about Google’s recent updates over the last month.

 

The World’s Most Influential CMOs 2017

CMOs are increasingly assuming responsibility for driving not just brand—but business growth, too. Because of this, CMOs now have an unprecedented opportunity to drive revenue and help create customer experience. As CMOs’ roles and influence continue to increase, we look at Forbes’ list of the the world’s top 50 CMOs.

 

How to Inject Urgency Into Your Product Pages

There’s a fine line between creating a sense of urgency and sounding overly dramatic or gimmicky. With product pages, creating urgency is crucial—but you must create it in the right way. In this article, Ben Jacobson breaks down five ways you can create urgency on your company’s product pages.

 

2) Grow Your Inbound Marketing

How to Use PR to Boost Your Content Marketing Program

Put yourself in this scenario: Your company has a new product to launch, and you’ve put together a team of the best and brightest thought leaders in the industry. Your organization has in-depth knowledge to offer on industry topics that IT purchasers, potential users, current customers, and the media need to know. Now what? In this post, we walk through how you can use public relations to boost your content marketing program.

 

How to Generate MQLs Using Ungated Content

Not every piece of content you create needs to be gated. In fact, there are many scenarios in which your content should be kept ungated, because despite the fact that MQLs might be deemed more qualified or ready to buy, they still need nurturing until that final purchase decision is made. In this blog, we discuss six methods for generating MQLs through ungated content.

 

3) Marketing Reports, Updates, and Trends

2017: The Year in Social Marketing So Far

The social media landscape continues to change, and this year has been no exception with Snapchat going public, Instagram releasing its own “stories” feature and Facebook’s addition of mid-roll ads. Here we look at the changes introduced this year and get an idea of what the future of social media will look like for the rest of the year.

 

How Video Ad Quality Affects Campaigns Performance on Facebook

Video has essentially taken over the internet and social media—and companies are working harder than ever to create content to capture the attention of their fans and followers. Although many companies are creating video, the time and resources invested vary greatly—and so does the quality of the video. In this report, Aden Andrus examines the relationship between video ad quality and campaign performance on Facebook.

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Christopher Hutchens

About the author

Christopher Hutchens is an Associate Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for many B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.