This week in inbound marketing we'll look at lead nurturing strategies to use this year, how to make the most of your landing pages, plus we'll look at five email marketing trends to watch for.
1) New & Noteworthy
Twitter Starts Selling Sponsorships of Individual Publisher Moments
Two years ago, Twitter debuted Moments, which allows users to put together a slideshow of photos/events. In a recent company blog post, Twitter has announced that Moments will now be able to be sponsored, similar to Snapchat’s Publisher Stories. Given that so many celebrities and influences use Twitter to communicate with fans, the announcement is big news for brands who want to capitalize on large social media followings. Read the full article here.
Top B2B Lead Nurturing Strategies for 2018
Lead nurturing emails are a great way to stay in front of your prospects, but just like any other marketing strategy, you should always be thinking of ways to improve them. As qualified leads continue to be a focus of B2B companies worldwide, here are some strategies for improving your lead nurturing emails in 2018.
2) Grow Your Inbound Marketing
Make the Most of Your Landing Page
When it comes to generating leads on your website, there’s arguably nothing more important than your landing pages. No matter what your offer is, if the benefits are not clearly communicated on your landing page, you’ll likely miss the chance to capture the lead. In the B2B and B2C industries, where content marketing is becoming more common, how do you make your landing pages stand out? We explain in this blog post.
The Facebook Apocalypse Is Here: What You Can Do to Survive
For years, Facebook pages have been playing catch-up with every algorithm change that the social media giant releases. It seems like, every year, brand pages are told that their organic reach numbers are going to drop. With that said, is Facebook even something marketers should worry about anymore? The short answer is yes—but you need to be aware of a few things in order to survive. In this blog post, SmartBug’s social media guru Brooke Tomasetti shares her thoughts on what you can do to survive the Facebook apocalypse.
3) Marketing Reports, Updates, and Trends
10 Tips to Stay Ahead in Digital Advertising
Anyone who works in digital marketing knows how quickly things can change. In fact, it’s somewhat of a vicious cycle: Tools and platforms change, how we use those tools and platforms change, and the metrics we receive from those tools and platforms change. Is there anything you can do to stay ahead? In this blog, Peter Minnium shares 10 tips on how you can stay ahead in the world of digital advertising.
5 Email Marketing Trends to Watch in 2018
Email isn’t going anywhere, which is good news for marketers. But how you execute those emails—whether it’s who you’re sending them to or what’s included in the email—might need to change in 2018 as email platforms evolve and customers demand more personalized content. In this blog, Scott Heimes shares his predictions on email marketing trends to watch for in 2018.