This week in inbound marketing we look at five strategies to keep your marketing emails out of Gmail's promotion tab, why website copy is different from blog and print copy, plus we look at Facebook's new political ad rules that are now in effect.
1) New & Noteworthy
5 Strategies for Keeping Your Email out of Gmail’s Promotions Tab
You just crafted the perfect marketing email and are excited to see the reaction once you hit send—only to find out that your email landed in the “Promotions” tab of your prospects’ Gmail accounts. So what happened? Why didn’t it land in their normal inbox? With over a billion people using Gmail each month, it’s important to be aware of how your emails are delivered. In this article, we look at five strategies for keeping your marketing emails out of Gmail’s Promotions tab.
DoubleClick Bid Manager Opens Up Digital Audio Ad Buying
According to the IAB, digital audio ad revenue continues to grow, with advertisers spending over $1.6 billion on audio ads last year alone. Now Google’s DoubleClick Bid Manager is allowing advertisers to programmatically buy ads across popular streaming platforms such as Google Play Music, Spotify, SoundCloud, and TuneIn. Advertisers can upload fifteen-second and thirty-second ads, in addition to other formats, as well as images/graphics to accompany them. Learn more about DoubleClick’s digital audio ads here.
2) Grow Your Inbound Marketing
How/Why Website Copy is Different From Blog or Print Copy
Anyone who can write a blog should be able to craft copy for a webpage, right? Well, the answer may not be so cut and dry. While the best blog posts are chock-full of information, how-tos, and other helpful insights, the best landing pages are simply those that convert—and that may only take a sentence or two if you need to have someone fill out a form. So what’s the difference between website copy, blog copy, and print? We explore that topic in this article.
Getting the Most out of Your Content: Promotion and Amplification
Your content is only valuable if people see it and learn from it. So once you’ve created your brand-new e-book, white paper, webinar, or case study, how should you go about getting the word out? In this blog, we’ll share some examples of best practices, as well as a few out-of-the-box ideas for promoting content.
3) Marketing Reports, Updates, and Trends
Google Testing Ads in App Feed
A Google spokesperson recently confirmed that Google is now testing ads within its Android app feed, though there is no official announcement on whether the ads will be available to all advertisers. Each ad includes an image, headline, and feature description. and is labeled with a green “ad” icon. This differentiates it from organic content shown within the feed and resembles other content “cards” shown in the stream. See an example here.
Facebook’s New Political Ad Rules Are in Effect
Anyone running a political or issue ad on Facebook will now be required to verify their identity and location and issue a clear “paid for” label with each ad. Facebook announced the changes last month, and they are now in full effect, helping users identify exactly who is paying for their attention. Read about Facebook’s new political ad rules here.