E-Commerce Marketing

    Intelligent Inbound® for e-commerce includes services for list growth, accelerated email marketing, and SMS built around your business and tailored to your audience.

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    Using Email & SMS as a Profit Lever

    E-commerce businesses have the benefit of driving revenue from email marketing and SMS that scales with you, with very minimal added cost. This style of e-commerce marketing is right for your business if you’re:

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    • Spending too much on acquiring customers
    • Dealing with margins too low to make a profit
    • Trying to keep up with social media to make sales
    • Getting very few to zero repeat customers
    • Tracking too many abandoned shopping carts
    • Losing traffic to your website

    Strategic Roadmap

    Deploy a proven strategy to take the guesswork out of email marketing and SMS, built into a monthly campaign calendar. We’ll sit down with you to go over everything and have our team of experts field any questions you may have.
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    Messaging Strategy

    Deepen your customer relationships with with messaging that moves your brand from old-fashioned and product-focused to customer-centric marketing.

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    Monthly Campaign Calendar

    Ensure you never miss an important date, holiday, or key touch point that matters most to your audience.

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    List-Building Best Practices

    Protect your sender reputation by ensuring a personalized message is sent to each segment of your audience rather than using spray-and-pray techniques.

    Email Marketing & Intelligent Automation

    Automations are our bread and butter. We make it easy to keep your customers engaged by building trigger-based emails that remain relevant to your brand. Averaging 37% revenue from email marketing, intelligent automation builds the foundation for your company’s owned-channel marketing.

    • Up to 18 Automated Series
      Strategy, design, and implementation of intelligent automations are provided for every stage of your customer lifecycle.
    • Marketing Campaigns
      Automated flows and manual campaigns are both opposite and complementary in email marketing. We’ll leverage diverse email strategies that sync with your marketing calendar.
    • Pop-Up Service
      Maximize your marketing and make sure more visitors turn into subscribers.
    • Detailed Segmentation of Email Lists
      Drive further engagement by tailoring emails to different audiences.
    • Email Design Templates
      Deploy designs that fit your brand and use best practices for maximum engagement.

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    Targeted SMS Service

    SMS is changing marketing forever. By regularly achieving 98% open rates, 30% click-through, and significantly higher buy-ins from your customers, many clients see an extra 5-10% total revenue from SMS. SmartBug’s all-inclusive services are set up to pair it perfectly with your email strategy.

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    • Reach Your Audience
      Ensure your messages reach people in their preferred channel, SMS or text message. Target VIP customers with personalized content.
    • SMS Popups & List Growth
      Start your SMS on the right foot with list-building strategies that grow your list and attract the right kind of subscriber.
    • SMS Automations
      Easily reach your customers with up to 14 automations that supplement your email marketing strategy.
    • SMS Campaigns
      All campaigns are written, designed, and segmented for you.
    • Ongoing Strategic A/B Testing
      We constantly monitor your SMS messages to find what resonates best with your customers.

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    How Do Email Marketing & SMS Help E-Commerce Businesses?

    • Lowering customer acquisition costs
    • Increasing customer lifetime value
    • Speeding up the customer purchase lifecycle
    • Increasing margin and profitability
    • Maintaining consistent email costs as you scale
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    Your Expert Team

    With a vast array of marketing experience, your SmartBug e-commerce team is perfectly tuned to move your business forward. Every company is assigned their own pod of experts, including:

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    • Project Manager
      Professional coordination and communication
    • Copywriter
      Messaging and copy that captivates and connects
    • Designer
      Customized visuals that match your brand guidelines
    • Strategist
      Regular audits of data and revenue to ensure optimization

    What Our Clients Say

    Within two months of working with SmartBug (formerly Worth eCommerce), Arctic Fox’s revenue through email doubled. With one of the most successful new customer automations ever, their new customer series gets an almost 50% engagement rate.”

    Arctic Fox

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