By Kristin Lisak

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This week in inbound, we learn five killer questions to ask during blog interviews, which email trends surfaced during Cyber Week, and how the popularity of influencer marketing is expected to grow in 2017.

New & Noteworthy 

Facebook Introduces Creative Hub

In response to the need for improved mobile content creation tools, Facebook has rolled out the Creative Hub, “a new destination where marketers and advertisers can be inspired by great creative, design their own and share it with others.” The Creative Hub allows marketers to draft mock-ups that can be collaborated on internally and shared externally. The feature was announced in June but is now available to users worldwide. Read Facebook’s full announcement here.

Influencer Marketing Hit the Mainstream in 2016

Despite the focus on FTC regulations, the shift toward influencer marketing continued over the past year. With the majority of marketers incorporating influencer marketing into their overall strategy (and therefore allocating more of the budget), it's important for marketers to look into the future when planning. Check out the future of influencer marketing in 2017.

How the Sales Cycle Has Changed In the Wake of Inbound Marketing

During his keynote at the recent Inbound 2016 conference, Brian Halligan, CEO and co-founder of HubSpot discussed some of the sales and marketing trends that took shape with the introduction of inbound marketing and how trends like inbound have changed the sales cycle today. Read a thorough recap of the keynote.

4 Tips on How to Use Twitter Polls in Your Marketing (from Twitter)

Just over a year ago, Twitter launched polls—a great feedback tool that marketers may not be taking full advantage of.
The platform has outlined four ways that brands can use polls and the potential benefits of surveying Twitter audiences.
Get the tips here.

Grow Your Inbound Marketing

[Webinar] Quick and Dirty Roadmap to Creating a Webinar Program from the Ground Up

Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas! But creating a webinar program from scratch can be a daunting task. Join us on December 7th for our live event: Quick and Dirty Roadmap to Creating a Webinar Program from the Ground Up. (Yes, we are having a webinar on doing webinars. It's a tad bit ironic.)

5 Killer Blog Interview Questions

If you’re tasked with blogging about topics in which you aren’t already an expert, blog interviews are the most effective way to get the job done and provide valuable content to your subscribers. Though interviews have worked for journalists for hundreds of years, you don’t have 10 pages to work with on a blog. So it’s important to get to the point and extract the meat of the argument quickly and concisely. Here are 5 killer questions to ask your next interview subject.

5 Costly Email Marketing Mistakes to Avoid At All Costs

We’ve all been on the tail-end of an email marketing mistake. Perhaps you opened up an email to find it addressed to “First Name.” Or you read a cool offer, just to click on the link and it sends you somewhere completely unrelated. These mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you, we’ve put together 5 costly email marketing mistakes to avoid at all costs.
  

Marketing Reports, Updates, & Trends

The 7 Citation Building Myths Plaguing Local SEO

Many common myths exist in the local SEO space, particularly around citations. The Moz Blog addresses concerns that are often heard from both small business owners and SEOs alike. See which myths have been busted.

Report: 2.5 Million U.S. Businesses Buying Facebook Ads, Spending $1,500 per Year

According to a new report, approximately 80 percent of local businesses have a Facebook page, and 62 percent are buying Facebook ads. Survey respondents identified social media as the third “best source” of new customers. Read more highlights from the report here.

Holiday Email Report: Cyber Week Recap

Cyber Week 2016 was in full swing last week—something your inbox can surely attest to. This report examines Cyber Week email data, including trends in open rates and conversions. View the key takeaways for email marketers.

A Simple and Easy Guide to Setting Up AMP

With Google's announcement of the intention to make the search index mobile-first, setting up AMP (Accelerated Mobile Pages) on your website is more important than ever. Here's a step-by-step guide to implementing AMP on your site and serving up your content faster than ever. Follow the three simple steps.

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What marketing stories did you follow this week? Tell us about them in the comments!

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Kristin Lisak

About the author

Kristin Lisak is a Senior Consultant at SmartBug Media. She has experience as an in-house B2B marketer, focusing on inbound marketing strategy and implementation. Kristin has a BBA in Marketing from the University of Wisconsin-Milwaukee. Read more articles by Kristin Lisak.

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