By Christopher Hutchens

This week in inbound marketing we'll look at a new polling feature introduced by Facebook, how you can take your web design to the next level with animations, plus we look an article that explains how you can build a winning video strategy for your brand. 


1) New & Noteworthy

Facebook Introduces Polling for Pages

Creating an audience of rabid fans on Facebook takes time and commitment. Companies spend tons of money trying to reach their ideal customers on social media in hopes of building trusting relationships that add additional business value. Now companies that have worked hard to build up a page audience will be able to poll their followers, Facebook recently announced. As marketers are continually trying to gather information about customers and forecast trends, this is a new feature that brands will find extremely useful.

 

7 Digital Marketing Trends You Can’t Afford to Ignore

Every day, 4.3 billion Facebook messages are posted, and 5.97 billion hours of YouTube videos are watched. These eye-popping numbers show why social media and video are so critical for marketing to today’s mobile consumer. In this article, we look at seven digital marketing trends that you can’t afford to ignore going forward.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

Take Your Web Design to the Next Level with Animations

At some point in your life, you’ve probably heard someone tell you he or she is a visual learner. Visuals help people remember things and help paint pictures in the human mind that words and simple text cannot. And when it comes to website design, crisp, high-quality video and imagery are critical for providing the best user experience. In this blog post, we look at how you can use a different kind of visual—animations—to take your website design to the next level.

 

3 Things to Consider When Sending a Release to the Media

 

When companies introduce a new product, partnership, offer, or really anything that is deemed internally “newsworthy,” discussions of press releases usually occur. But before you start contacting media outlets to try to get a release out, you need to ask yourself one simple question: Is this newsworthy? The reason is that if every single thing your company does is shared with the media, credible outlets may begin to see your company as “crying wolf.” Here are the three things you need to consider before sending a release to the media.

 

3) Marketing Reports, Updates, and Trends

Television Is Dead. Long Live Video.

Nearly 70 percent of all digital media time is spent on mobile devices. With streaming platforms continuing to see an increase in subscribers and television viewership on the decline, it’s safe to say that mobile and streaming video has overtaken television. In fact, by 2021, Cisco estimates that 82 percent of all consumer traffic will come from online video. In this article, columnist Peter Minnium explains how brands can build a winning video strategy for years to come.

 

Fake Ads, Russians, and Regulations: Facebook, Google, and Twitter Face a Moment of Crisis

It has been estimated that close to 70 percent of Americans get at least some of their news from social media. Given the continued user growth in each of these platforms, the influence of social media is only likely to continue. For companies like Facebook, Google, and Twitter that have faced criticism following the 2016 Presidential election for how Russian ads may have influenced US voters, the question now becomes how to prevent a similar scenario from happening again. To read the full article, click here.

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Christopher Hutchens

About the author

Christopher Hutchens is an Associate Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for many B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.