By Christopher Hutchens


This week in inbound we'll look at Facebook's recent change to organic video metrics, how to choose the best CMS for your business website, and we'll look at how to prevent your brand's message from getting lost in the clutter of surrouding content. 

New and Noteworthy

Twitter Adds Third-Party Measurements to Help Brands Measure the Impact of Their Advertising

On Monday, Twitter announced partnerships with third-party measurement companies to help advertisers measure the performance of their videos ads. Advertisers will be able to compare ad metrics on Twitter to other channels, which would allow them to easily see the best performing platforms. Read Twitter’s full announcement here.

Facebook Changes Measurements for Organic Videos

If you’re measuring how many videos lasted longer than 10 seconds or how many videos were viewed in a given time frame, you’ll need to adjust based on Facebook’s recent announcement. Although Facebook is no longer offering these two particular measurements, they are in fact adding some new performance metrics, one of which allows you to compare video performance to a past time periods. Read more on Facebook’s changes to their video metrics here.

Grow Your Inbound Marketing

4 Guidelines for Choosing the Best Content Management System (CMS) for a Business Website

Determining what content management system your website should use is a very important decision for your business. CMS platforms like Wordpress and Hubspot have similar capabilities, but you need to know how each differs to choose the right one. You’ll also need to determine the features you need on your website and who will be managing it. To help you understand what to look for when choosing a CMS, read these four guidelines.

How Long Should My Website Last? Is It Time for a Redesign?

You just launched your website. You now have a brand new toy for your salespeople and customers, and you’re extremely excited to see all the leads that are going to come through your new site. You find success for the first year, but then realize that a competitor just launched a new website; now it's the best looking one in your market/industry. If you’re wondering, “How long should my website last?”, check out our article to see when you should think about a website redesign.

Marketing Reports, Updates, Trends

Facebook Now Has More Than 5 Million Monthly Advertisers

Brands are continuing to advertise on Facebook—no surprise there. But what is surprising is the staggering number of companies placing ads each month. Earlier this week, Facebook announced that more than 5 million businesses advertise on its network every month; this is 2 million more than it had one year ago. While Facebook has said that its ad revenue will soon slow down, the numbers thus far have shown otherwise. Read the full article here.

How to Keep Your Brand Message from Being Hijacked by Surrounding Content

For companies developing content, it’s important to make sure a brand’s message is not lost in the content or devalued because of where the content appears or who it is written for. If you’re promoting your brand across a large network, you need to make sure your brand resonates with those audiences. Driving traffic isn’t the same as driving quality traffic, and when it comes to developing content (and advertising), you need to make sure you’re hitting your target audience and buyer personas. See how you can keep your brand message from being hijacked here.


What marketing stories caught your eye this week? Tell us about them in the comments!


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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.

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