By Christopher Hutchens

This week in inbound marketing we'll look at seven email trends to watch for in 2018, tips to manage your editorial calendar, plus we'll look at eight tips for getting social media ads right.

1) New & Noteworthy

Top 10 Strategy Articles from 2017

Every week on this blog, we share updates, trends, and new reports from all areas of marketing. So to kick off the new year, here is a look back at some of Marketing Land’s most popular columns from 2017.

 

7 Email Trends to Watch for in 2018

Widely regarded as one of the best ways to reach customers, email marketing isn’t going anywhere anytime soon. But as smartphones continue to change email strategies and email behavior, it’s important to look at the trends heading into next year. This article looks at seven email trends to watch for in 2018.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

How to Manage Your Editorial Calendar: 4 Easy Tips

Building a content marketing calendar isn’t easy, which is why it’s important to know how to manage it once it’s built. It’s one thing to know what you need to get done, it’s another to actually do it. In this blog, we’ll share four tips on how to stick to your content plan once it’s created.

 

How to Prepare for Customer Buyer Persona Interviews

As content marketers, everything we create is centered around buyer personas. After all, before you can begin creating helpful content for your customers—you need to know who your customers actually are and what makes them tick. So before you start creating content, make sure you’ve conducted thorough persona interviews. In this blog, we’ll share how to prepare for customer buyer persona interviews.

 

3) Marketing Reports, Updates, and Trends

Empowered Consumers Searching the Best & Worst Brands Before They Buy

Question: Are your marketing initiatives creating positive experiences for customers? If you can’t answer “yes” to this question, you might want to rethink your marketing strategy and messaging. In a world where experiences are increasingly shared through social media, it’s crucial that your brand makes a good impression on customers. In this article, Brian Solis shares the benefits of building customer trust.

 

8 Tips for Getting Social Media Ads Right

Social media can be tricky. Just when you think you’ve mastered the right message and approach for your ads—changes occur. Because social media and its algorithms are ever-changing, it’s important to stay on top of the changes as they occur and experiment with different formats. In this blog, Peter Minnium shares eight tips for helping you connect with your audience.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.