By Christopher Hutchens

This week in inbound marketing we look at how much companies are spending on video, a new bookings and payments feature on Instagram, plus we share eight other marketing blogs that you should read this week:

1) New & Noteworthy

Digital Ad Spend on Video Keeps Rising

According to a new survey from IAB, digital video ad spend has increased over 50 percent among large brands, with 59 percent of respondents reporting an average annual spend of over $20 million. This kind of budget is probably out of range for your company or organization, but it highlights an ongoing trend in digital and should go to show you that video advertising isn’t going anywhere anytime soon. See the full results from the survey here.

 

Instagram Testing a Bookings and Payments Feature

Instagram has launched a bookings and payments feature that lets users make a reservation and make payments from directly within the app. It’s a feature available only to select partners right now, but over the year it should become accessible to more businesses. Having the ability to contact and pay businesses directly through apps seems like a natural progression as social media platforms continue to grow and dominate where consumers spend their time. Read about Instagram’s new feature here.

 

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 2) Grow Your Inbound Marketing

10 Tips for Using Pinterest to Grow Traffic and Leads

While most businesses are quick to set up a Facebook page and Twitter profile, not every business uses Pinterest—which could be a mistake. Although Pinterest does not have the same user base as Facebook or Twitter, it can help you grow website traffic (and leads) if used correctly. In this blog, SmartBug Social Media Specialist Brooke Tomasetti shares 10 tips for using Pinterest to grow traffic and leads.

 

8 Favorite Marketing Blogs You Should Read This Week

At SmartBug, we love helping businesses and marketers reach their goals, which is why we take great pride in providing helpful blog content. But we’re not the only ones with great advice to share. There are several blogs out there that we subscribe to for expert tips and advice. In this blog, Sarah Hecker shares eight of her favorite marketing blogs that you should read this week.

 

3) Marketing Reports, Updates, and Trends

74% Still Use Facebook Daily, but 44% Have Changed Privacy Settings

Yes, the recent Facebook controversy has caused many to question how much data they share. But if you’re wondering if people have stopped using the platform altogether—the answer is a resounding no. While some users have indeed reported using Facebook less in recent weeks, 74 percent of people still use the platform daily. And looking at the company's latest earnings report, it’s clear that Facebook’s user growth and advertising business remain strong. Want to see the full results of the survey? Click here.

 

Google AdWords’ New Responsive Search Ads Can Show 3 Headlines

Manual A/B testing in AdWords ads may soon be a thing of the past, because Google is beta testing new responsive search ads that use machine learning to test three different headlines. The notion is that using multiple ads will allow for more bidding opportunities, because different keywords will trigger different ads. To read the full article and learn about Google’s new responsive search ads, click here.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.