By Christopher Hutchens

This week in inbound marketing we look at how emotion can be used to create brand advocates, why sales should be involved in your content creation process, and we'll review ten recent digital marketing stats you should be aware of.

1) New & Noteworthy

Why Emotion is Critical to Create Brand Advocates

To get people raving about your business, you need to know how to tap into emotions and give people an experience they’ll remember. Businesses that can successfully create positive experiences for customers bring in 5.7x more revenue than competitors that don’t, according to a report published last year. But how do you successfully tap into people’s emotions? This article looks at different ways to connect with your audience, so you can begin building loyal brand enthusiasts.

 

Facebook Begins Offering In-Stream-Only Video Ads

Facebook recently announced that it would allow advertisers to buy video ads that play only when someone is watching a video, a tactic that should increase the likelihood of someone watching a video ad. Before the announcement, ads could be served in pre-roll, mid-roll, or as stand-alone boosted ads—but now advertisers will be able to choose in-stream only. Read more about Facebook’s new video ads here

 

2) Grow Your Inbound Marketing

Great B2B UX Examples and Why They Work

Every website should deliver a great user experience. But if you’re looking at a B2B website versus a B2C website, you’ll probably notice some key differences. The goal of each website may very well be the same, but the way you design and market a B2B website is different than a B2C website because of the timeline of the sales cycle. Selling software is different than selling a car wash, so it’s important to understand how to market your services in a way that’s in line with how people typically buy from you. In this post, we’ll look at some amazing B2B UX examples and explain why each one works.

 

Why Sales Should Be Involved in Writing Gated Content

It’s a fact: Inbound marketing works and helps produce leads for sales teams. But when you’re capturing these leads, on website forms for example, it’s important you know what questions to ask so you can better qualify each lead. That’s why when you’re developing content or brainstorming premium content ideas, you need to get your sales team involved. Sales teams can help marketing teams write better content because they know the questions that prospects are asking. And the more informative and helpful your content can be, the better—for both users and search engines. Read more to see why your sales team should be involved in your content creation process.

 

3) Marketing Reports, Updates, and Trends

10 Marvelous Digital Marketing Stats

In the world of digital marketing, there’s no shortage of statistics or metrics to measure. But because platforms and user behavior are always changing, it’s vital to be aware of trends that could affect your company's current strategy. Are your email clicks down this year? Perhaps it’s not you, but a bigger trend in the industry. Here are 10 digital marketing stats from the past two weeks that you need to know.

 

Seven Digital Marketing Strategies That Work: A Complete Guide

It seems like every year there is a new digital marketing strategy that pops up in the market. In recent years, we’ve seen an explosion in live video, we’ve been introduced to new social platforms like Snapchat, and now we’re seeing a rise in local SEO strategies. For many businesses just getting into digital, it can be hard to know where to start or where your dollar is best spent. This guide by Hubspot explores seven digital strategies that work and explains the ins and outs of each strategy.

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What really makes your customers tick? Find out with:

The Psychology of Inbound Marketing

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.