By Christopher Hutchens

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This week in inbound we look 12 digital marketing tips from Adobe's Summit 2017 conference, how to use heatmaps to improve UX on your website, and we'll look at how YouTube's ad platform could force brands to reallocate their social spend. 

New and Noteworthy

12 Digital Marketing and Customer Experience Tips

The recent Adobe Summit 2017 conference featured motivational speakers and industry gurus who shared tips on navigating the digital landscape moving forward this year. Speakers covered best practices and shared some tips for success for brands trying to tackle their digital marketing strategy. Here are 12 tips from the conference.

Your Programmatic Platform Has an Expiration Date

In the last couple of years, we’ve seen programmatic media explode with agencies looking to automate their ad buying and placing ads for clients. However, many of these platforms weren’t designed to handle mobile advertising, and now companies are scrambling to add on cross-device functionality. But given the rise of mobile devices and the amount of people using mobile platforms, the future of programmatic media is shifting. Read these five reasons why.

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Understanding Heat Maps: What Data Can Tell You About Website User Experience

User experience (UX) testing is crucial in determining how to structure and organize your website. To make sure users have a positive experience on your site, you need to test it. Yet according to a report by eConsultancy, only about 55 percent of businesses are conducting these tests. Incorporating tools like user surveys and heat maps can help you understand how people are using your website. To learn more about heat maps and what the data can tell you about user experience, check out our blog post.

How to Use Ghostwriting for Great Content with Busy Executives

Most celebrity “autobiographies” are not penned by the celebrities at all, but rather a professional writer behind the scenes. These celebrities use “ghostwriters” whose job is to deliver a finished product that captures the subject’s voice and intentions.

For company executives, blog ghostwriting operates in a similar way. Ghostwriting showcases your knowledge and thought leadership while furthering your inbound marketing efforts. To see how you can produce great content by using a ghostwriter, check out this blog post.

4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads

Publishing blogs and ramping up your social media efforts are important to creating a successful inbound marketing strategy, but you won’t close any deals if you don’t focus on contacts after their initial conversion. When you start focusing on lead nurturing, it can be overwhelming trying to think of all the ways to move leads down the sales funnel. However, you won’t close any deals if you don’t focus on qualified leads. Here are four specific ways to nurture marketing qualified leads into sales qualified leads.

Marketing Reports, Updates, Trends

Will YouTube’s Troubles Impact Social Spending?

When Google failed to guarantee to advertisers that their ads wouldn’t show next to inappropriate content, such as hate speech and terrorism, brands quickly pulled their ads and boycotted. Now, you have wonder if the same scenario will play out on Google-owned video sharing platform YouTube. If brands decrease their spend on YouTube, other social platforms such as Facebook and Snapchat could see a bump in ad revenue. Read the full article here to see how Google and YouTube’s recent troubles could impact spending across other social platforms.

Instagram Stories Now Has More Users Than Snapchat

When Snapchat introduced its IPO last month, the company reported roughly 161 million daily users. But Instagram Stories, Facebook’s counter to Snapchat, just announced it has hit 200 million daily users. Instagram Stories launched in August, and it’s already surpassing the popular Snapchat platform. It seems whenever a new social platform emerges and becomes successful, Facebook has an answer that continues to perform and keep ad revenues growing. Read the full article on Instagram Stories here.

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What marketing stories caught your eye this week? Tell us about them in the comments!

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.

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