5 Social Media Platforms That Can Make or Break Your Inbound Marketing

by Aubrey Blankenship on Apr 16, 2014

Time-to-Breakup-With-Facebook-Where-Your-Business-Should-Live-on-Social-MediaSocial media platforms can be an incredible source of lead generation for businesses, but they can also be a huge waste of time if you are focusing your efforts on the wrong channels. The majority of today’s companies have some kind of social media footprint, but a surprisingly large number of them are using the wrong channels to promote their products and services. In order to gain the greatest return from the investment of your time on social media, you have to first understand the various platforms to determine where your buyer personas live and how best to reach them. This post will help you understand where to focus your time by analyzing five of the most well-known social media platforms. You just might find that you are spending your time in all the wrong places.


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6 Options to Pursue Keywords After Google Keyword Encryption

by Amber Kemmis on Apr 12, 2014

google-keyword-encryptionMust all good things come to an end? They do if Google has anything to do with it.  Okay,I admit I am being a bit facetious in saying that, but marketing and SEO professionals likely thought similarly when Google announced they would encrypt all organic searches.  Although the encryption of Google searches makes keyword targeting a little more difficult, it isn’t the end of SEO as we know it, nor does it mean that a good thing has ended. If anything, this change, although frustrating at first, is one of the many positive things Google has done to protect those most important to them – the users. Marketers, including me, don’t like change, but this is one change that we will just have to adapt to. 

What is Google Keyword Encryption?

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How to Optimize Your Press Releases and Avoid Google Penalties

by Ryan Malone on Apr 9, 2014

How-to-Optimize-Your-Press-ReleaseIn 2013, Google added new parameters to its Webmaster guidelines, indicating that overly optimized press releases may violate linking guidelines and harm search engine rankings for businesses.

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3 Common Pitfalls of Today's SEO Tactics

by Ryan Malone on Apr 7, 2014

SEO_Pitfalls_to_AvoidWhen potential customers do a Google search for your products or services, will they find your business in the results? Search Engine Optimization, or SEO, is a tactic that can help your business to show up in relevant search results to attract more customers online.

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Top 5 Greatest Blogging Mistakes, and How To Avoid Them

by Aubrey Blankenship on Mar 17, 2014

Greatest-Blogging-Mistakes-and-How-to-Avoid-ThemThe benefits of blogging have been proven. Businesses that blog generate approximately 67% more leads than those that don’t. But content is still king. What you blog about should be your greatest consideration, and what you don’t blog about is just as important as what you do. Use this guide to help make blog content decisions that will elevate your business, not bring it down.

1. Keep Your Brand Out of the Conversation

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Where Does PR Fit Within Your Inbound Marketing Strategy?

by Ryan Malone on Mar 14, 2014

PR_in_Your_Inbound_Marketing_StrategyWe are content creators. If you understand this basic principle, it will be easy for you to understand how public relations fits into an inbound marketing strategy. 

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4 Stellar Tips for Accelerating Your Content Marketing Strategy

by Ryan Malone on Mar 7, 2014


We all realize that quality content, distributed in a strategic way, can snag prospects and convert leads like no other marketing tool can. 

That's why, at this point, "93% of B2B marketers use content marketing" according to a joint CMI/MarketingProfs report, and the number is only going to increase going forward.

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Four Areas to Consider When Lead Generation is Down

by Dolly Howard on Mar 5, 2014


Leads are the lifeblood of every marketing program.  As a matter of fact, marketers recently chose according to a survey conducted by MarketingSherpa, 75-80% of marketers consider “getting more leads” to be their biggest concern.  Second on the list? “Generating a high volume of leads.”

So if you're watching your analytics and sales funnel and see your total number of leads decreasing, that's a serious matter.

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9 Things That Must Be in Your Electronic Press Kit

by Amber Kemmis on Mar 4, 2014


Securing widespread press coverage isn’t something that happens overnight. Generating publicity is something that requires planning, consistent outreach, follow up and dedication. However, before beginning any press outreach, the very first starting point of your media relations strategy should be to create the right collateral packaged together in the form of an electronic press kit.

An effective electronic press kit, like its printed predecessor, is designed to help members of the media with the development of stories related to your business, products or services.  An electronic press kit should contain all of the content a reporter, producer or blogger might need to help best tell your brand story within their coverage. The content of your electronic press kit (a.ka. an EPK) will vary depending upon what industry you’re in, the size of your business and the type of media you’re targeting for coverage. 

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How to Amp Up Your Lead Conversions With Content Marketing

by Ryan Malone on Feb 27, 2014


As marketers, pulling in leads and converting them into customers is what we're all about.  According to a recent study produced by MarketingProfs.com and The Content Marketing Institute, “80% of the most effective B2B marketers cite lead generation as a goal compared with 64% of their least effective peers.”

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