Social media platforms can be an incredible source of lead generation for businesses, but they can also be a huge waste of time if you are focusing your efforts on the wrong channels. The majority of today’s companies have some kind of social media footprint, but a surprisingly large number of them are using the wrong channels to promote their products and services. In order to gain the greatest return from the investment of your time on social media, you have to first understand the various platforms to determine where your buyer personas live and how best to reach them. This post will help you understand where to focus your time by analyzing five of the most well-known social media platforms. You just might find that you are spending your time in all the wrong places.