6 Tactics for Increasing Sales by Leveraging LinkedIn

by Aubrey Blankenship on Apr 23, 2014

6 Tactics Sales Teams Can Use to Increase Sales by Leveraging LinkedInSocial media is an incredibly powerful and essential tool for any inbound marketer, but social media extends well beyond marketing and, when used appropriately, sales teams can leverage social media to develop a robust pipeline of prospects. By aligning sales and marketing teams, focusing on delivering value-based content, and building relationships, sales and marketing professionals can position themselves as trusted advisors on a variety of social media platforms. And by following these six simple steps, your sales teams can leverage LinkedIn to gain more leads, close more deals, and increase sales faster than ever before.

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5 Tips to Ensure Your Emails Don’t Get Stuck in Gmail’s Promotion Tab

by Amber Kemmis on Apr 21, 2014

email-marketing-gmail-promotion-tabGmail’s feature to automatically filter emails into several tabs including Promotions, Social, and Primary tabs can be appreciated in most cases (that daily Groupon you don’t need but might when you dine out tonight), but sometimes valuable and worthy content is caught in this filter ultimately becoming a shift in a marketer’s workflow.  Actually, it’s a big shift.  There are about 425 million Gmail users, and, according to Return Path, 90% of commercial email is being sent to Promotions, which means marketers, especially B2C, should be thinking about how Promotions is affecting email marketing.

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Inbound Marketing vs. Outbound Marketing – What’s the Difference?

by Matt Farber on Apr 18, 2014

inbound_vs_outboundAre you sick of hearing the debate of inbound marketing vs. outbound marketing?  Still don’t understand the complete difference of the two?  I’m going to break down some key points that differentiate the two and tell you inbound marketing makes more sense from a results level and a budget level. 

What is Outbound? 

I used to work for an events lead business that produced trade shows.  They were partnered with different media publications and websites based on the industry. I can’t count the number of clients we had who exhibited at trade shows and advertised on our websites.   These two things, as well as purchasing e-mail lists to blast e-mail messages to, cold calling, and other tactics are those of outbound marketing.  These marketing practices have been around for a long time. Marketers continue to push out there messages and force them on an audience that it may not resonate with. In some cases, it’s trying to find one person out of thousands.  Almost as if you are waiting for someone to raise their hand and ask a question.   These outbound marketing strategies are expensive to launch before potentially seeing any results. Money would need to be spent on:

  • Buying booth space at a trade-show
  • Buying airfare, hotels, meals, etc…
  • Purchase different ad spaces
  • Hiring someone to start cold-calling a list of names

On top of it all, it’s hard to judge the ROI on these outbound marketing strategies. 

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5 Social Media Platforms That Can Make or Break Your Inbound Marketing

by Aubrey Blankenship on Apr 16, 2014

Time-to-Breakup-With-Facebook-Where-Your-Business-Should-Live-on-Social-MediaSocial media platforms can be an incredible source of lead generation for businesses, but they can also be a huge waste of time if you are focusing your efforts on the wrong channels. The majority of today’s companies have some kind of social media footprint, but a surprisingly large number of them are using the wrong channels to promote their products and services. In order to gain the greatest return from the investment of your time on social media, you have to first understand the various platforms to determine where your buyer personas live and how best to reach them. This post will help you understand where to focus your time by analyzing five of the most well-known social media platforms. You just might find that you are spending your time in all the wrong places.

Twitter

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6 Options to Pursue Keywords After Google Keyword Encryption

by Amber Kemmis on Apr 12, 2014

google-keyword-encryptionMust all good things come to an end? They do if Google has anything to do with it.  Okay,I admit I am being a bit facetious in saying that, but marketing and SEO professionals likely thought similarly when Google announced they would encrypt all organic searches.  Although the encryption of Google searches makes keyword targeting a little more difficult, it isn’t the end of SEO as we know it, nor does it mean that a good thing has ended. If anything, this change, although frustrating at first, is one of the many positive things Google has done to protect those most important to them – the users. Marketers, including me, don’t like change, but this is one change that we will just have to adapt to. 

What is Google Keyword Encryption?

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How to Optimize Your Press Releases and Avoid Google Penalties

by Ryan Malone on Apr 9, 2014

How-to-Optimize-Your-Press-ReleaseIn 2013, Google added new parameters to its Webmaster guidelines, indicating that overly optimized press releases may violate linking guidelines and harm search engine rankings for businesses.

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3 Common Pitfalls of Today's SEO Tactics

by Ryan Malone on Apr 7, 2014

SEO_Pitfalls_to_AvoidWhen potential customers do a Google search for your products or services, will they find your business in the results? Search Engine Optimization, or SEO, is a tactic that can help your business to show up in relevant search results to attract more customers online.

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Top 5 Greatest Blogging Mistakes, and How To Avoid Them

by Aubrey Blankenship on Mar 17, 2014

Greatest-Blogging-Mistakes-and-How-to-Avoid-ThemThe benefits of blogging have been proven. Businesses that blog generate approximately 67% more leads than those that don’t. But content is still king. What you blog about should be your greatest consideration, and what you don’t blog about is just as important as what you do. Use this guide to help make blog content decisions that will elevate your business, not bring it down.

1. Keep Your Brand Out of the Conversation

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Where Does PR Fit Within Your Inbound Marketing Strategy?

by Ryan Malone on Mar 14, 2014

PR_in_Your_Inbound_Marketing_StrategyWe are content creators. If you understand this basic principle, it will be easy for you to understand how public relations fits into an inbound marketing strategy. 

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4 Stellar Tips for Accelerating Your Content Marketing Strategy

by Ryan Malone on Mar 7, 2014

content-marketing-strategy

We all realize that quality content, distributed in a strategic way, can snag prospects and convert leads like no other marketing tool can. 

That's why, at this point, "93% of B2B marketers use content marketing" according to a joint CMI/MarketingProfs report, and the number is only going to increase going forward.

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