6 Benefits of Progressive Profiling

by Amber Kemmis on Jul 21, 2014

benefits-of-progressive-profilingIn a recent post, I explained what progressive profiling is and how it works. In short, progressive profiling allows marketers to gain lead intelligence while still maintaining high conversion rates through the use of dynamic forms. When combined with your company’s inbound marketing strategy, the benefits of progressive profiling are significant. Here are some common benefits you’ll gain from implementing these dynamic forms.

1. Increased Landing Page Conversion Rates

When setting up your forms, keep in mind that landing pages with 3 fields have a 5% higher conversion rate than those with more than that. Although there are other considerations you should take when identifying the optimal number of form fields, progressive profiling allows you to use fewer fields on each landing page form. 

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7 KPI Metrics You Must Include in Your Inbound Marketing Review

by Matt Farber on Jul 18, 2014

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What Is Progressive Profiling and How Does It Work?

by Amber Kemmis on Jul 17, 2014

progressive-profiling-2What Is Progressive Profiling?

Progressive profiling is a lot like dating. When on a first date, you’re likely to find your date dodging for the “bathroom” if you ask what his or her blood type is. Similarly, you wouldn’t want to ask a new lead too much information on the first visit or you’re likely to see them bouncing away from your offer.

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Why Internal Links are Essential in Your Blog Posts

by Carly Murphy on Jul 16, 2014

Why_Internal_Links_are_Essential_in_Your_Blog_Posts

You’ve heard the term “internal links” before. You know they do something for your website and that a linking strategy is highly recommended. But what are they and why are they so important? Below is a simple guide that explains why internal links are essential to your blog posts. 

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How to Create CTAs to Address Stages of the Buying Process

by Matt Farber on Jul 11, 2014

buying_process_calls_to_actionDo you have multiple offers on your website that address the different stages of buying process?  Instead of using the same style and copy on every call-to-action (CTA) for all stages you may want to consider designing the CTAs differently to optimize click-through-rates depending on what stage of the buying process the prospect is in.

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5 Benchmarks to Track in Your Inbound Marketing Strategy

by Carly Murphy on Jul 9, 2014

5_Benchmarks_to_Track_in_Your_Inbound_Marketing_Strategy

Establishing benchmarks for your company is an important way to measure your success compared to competitors and industry standards. But with so many types of metrics, which ones should you be paying attention to? Chances are, your company keeps a close eye on traffic and leads, so keeping up with trends on these is a good start. Below are 5 benchmarks to track in your inbound marketing strategy to increase the number of visitors and leads for your company.

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5 Examples of Extremely Effective SMART CTAs

by SmartBug Media on Jul 7, 2014

Smart-CTADid you know that targeted calls-to-action (CTA) will convert 42% more visitors into leads than a basic CTA? A targeted CTA displays a button with a relevant message to the visitor based on unique characteristics. These characteristics, which we will explore in further detail in the examples below, can be based on lead intelligence gathered in the past.  Targeted CTAs are extremely effective because they deliver the right message at the right time and also give you the ability to add dynamic content to your website. In essence, targeted CTAs help to enhance the user experience. 

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Weekly Inbound Marketing Metrics You Should be Tracking

by Carly Murphy on Jul 2, 2014

Inbound_marketing_metrics

Inbound marketing is a comprehensive data driven approach to marketing that turns visitors into leads, and eventually customers. Keeping tabs of key metrics is essential to measure success and drive strategy. In regards to measuring analytics, you’ve probably heard that you should watch analytics on a month-to-month basis. This is true in terms of tracking trends, however, it is also important to monitor them on a weekly basis to ensure everything is performing properly and there aren’t any breaks in your implementation. Below are five inbound marketing metrics you should be tracking on a weekly basis.

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7 Ways to Find Topic Ideas for Your Next Blog Post

by Amber Kemmis on Jun 30, 2014

blog-post-topicIf you are like me, there are times when you’ve sat down to write your next blog post when you suddenly realize you have no clue what to write about.  It feels like you’ve covered all the great topics and writing would only be forced and dull.

Fortunately, there are ways to prevent and surpass writer’s block.  First of all, the best way to ensure you know what your next topic will be is to utilize an editorial blog calendar.  An editorial calendar helps to ensure you are never searching for a topic last minute by organizing in advance. 

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Typical Timelines to See Inbound Marketing ROI

by Matt Farber on Jun 27, 2014


inbound_marketing_ROIAre you ready to add inbound marketing to your marketing mix but want to know when you’ll start seeing some return on your investment (ROI)? It’s a question that most people want to know when they decide to invest into anything.  So whether you want to see website traffic increase, your total lead count increase, or start closing deals, we’re able to track these elements and show the ROI.

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