Securing widespread press coverage isn’t something that happens overnight. Generating publicity is something that requires planning, consistent outreach, follow up and dedication. However, before beginning any press outreach, the very first starting point of your media relations strategy should be to create the right collateral packaged together in the form of an electronic press kit.
An effective electronic press kit, like its printed predecessor, is designed to help members of the media with the development of stories related to your business, products or services. An electronic press kit should contain all of the content a reporter, producer or blogger might need to help best tell your brand story within their coverage. The content of your electronic press kit (a.ka. an EPK) will vary depending upon what industry you’re in, the size of your business and the type of media you’re targeting for coverage.