Are you sick of hearing the debate of inbound marketing vs. outbound marketing? Still don’t understand the complete difference of the two? I’m going to break down some key points that differentiate the two and tell you inbound marketing makes more sense from a results level and a budget level.
What is Outbound?
I used to work for an events lead business that produced trade shows. They were partnered with different media publications and websites based on the industry. I can’t count the number of clients we had who exhibited at trade shows and advertised on our websites. These two things, as well as purchasing e-mail lists to blast e-mail messages to, cold calling, and other tactics are those of outbound marketing. These marketing practices have been around for a long time. Marketers continue to push out there messages and force them on an audience that it may not resonate with. In some cases, it’s trying to find one person out of thousands. Almost as if you are waiting for someone to raise their hand and ask a question. These outbound marketing strategies are expensive to launch before potentially seeing any results. Money would need to be spent on:
- Buying booth space at a trade-show
- Buying airfare, hotels, meals, etc…
- Purchase different ad spaces
- Hiring someone to start cold-calling a list of names
On top of it all, it’s hard to judge the ROI on these outbound marketing strategies.