11 Content Marketing Statistics You Should Care About

by Carly Murphy on Sep 2, 2014


It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!

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30 Questions to Ask Before Signing the Contract With an Inbound Agency

by Dolly Howard on Sep 2, 2014


Selecting an inbound marketing agency is just like dating.  And just as some women fall for the slick and charming bad boys, the most common mistake companies make is to fall for a slick agency presentation without taking the time to understand the character, quality, and many nuances of the agency.  And although you can divorce your ineffective marketing agency, this process is often not without days of headache and frustration while still partnered with your bad choice and seeing pitiful results.  So make the right choice from the get-go.  Ask yourself the tough questions before you sign the dotted line:

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The Anatomy of a Solid Inbound Marketing Campaign

by Dolly Howard on Sep 2, 2014

Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to be successful?

What is an Inbound Marketing Campaign?

An inbound marketing campaign is a set of steps and tools used to reach a desired marketing goal such as increased visit-to-lead conversion rate, marketing qualified leads, or total customers. By integrating today’s most relevant online tools inbound marketing campaigns become measurable and provide marketers with an ability to show detailed ROI statistics on their efforts.

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When to Outsource Your Content Marketing vs. Keeping it In-House

by Christine Le on Sep 1, 2014


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7 Ways to Optimize Image Files for SEO

by Angela Vuona on Aug 28, 2014


Have you ever puzzled over what image file types you should be using or if you really need to add file names and alt text to every image on your website for SEO’s sake? Don’t let these nitty-gritty details intimidate you from achieving the next level for your on-page SEO or showing up in image-based search engines like Google Images. 

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What to Expect The First 30-Days With Your New Inbound Agency

by Matt Farber on Aug 27, 2014


Inbound marketing agencies are designed to be an extension of your marketing team.  The benefits of partnering with an agency to implement an inbound marketing strategy is going to significantly increase exposure into your industry and also fill up your pipeline with leads, contacts, and customers.

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Can an Inbound Marketing Agency Handle a PR Project?

by Amber Kemmis on Aug 26, 2014


In a nutshell, PR agencies are responsible for building, protecting, and boosting a company's reputation in the media. Known for using traditional marketing compared to inbound marketing methods, this may cause PR agencies to overlook significant details that could potentially restrain your marketing efforts from reaching your target audience or attracting leads.

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How to Write an eBook in 8 Easy Steps

by Carly Murphy on Aug 23, 2014


As you’ve probably seen, eBooks are everywhere these days, and for good reason. Writing an eBook for your inbound marketing efforts is a great way to establish yourself as an industry expert and bring in more leads…but where do you begin? The idea of putting together an eBook may seem like a daunting task, but don’t let that prevent you from writing one.

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How to Tell if Your Inbound Marketing Agency Knows What They’re Doing

by Christine Le on Aug 22, 2014


Sometimes you can get starry-eyed in the glitziness of website design and an expansive portfolio brimming with noteworthy client logos when hiring an agency to handle your inbound marketing.  However, after the initial honeymoon phase has passed, you may find yourself wondering if the company you chose actually understands inbound marketing.  Hopefully, you weren’t distracted by the popularity, flashiness, cheap pricing, or even high pricing when selecting this agency.  But if you did and now you’re experiencing buyer’s remorse, here is a checklist of things to look for to determine whether or not this inbound marketing agency actually knows what they’re doing:

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The 5 Most Frequently Asked Questions About A/B Testing in Marketing

by Christine Le on Aug 20, 2014


Wouldn’t it be great if we could always know how people think and act to the cues and stimuli we present?  Then we would be able to properly create websites and offers that would have 100% conversion rates.  How wonderful is that!  Alas, in the real world this isn’t true.  Which is why it’s very important that we use A/B testing to find the best way of getting our message across to our audience.

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