Original Air Date: December 7, 2016
Length: 60 minutes
Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas! Watch the recording »
This tactical session will guide a newbie through the process of creating a webinar program from scratch including:
Jessica Vionas-Singer is a Senior Inbound Marketing Consultant at SmartBug Media. Prior to joining SmartBug, Jessica was the Director of Marketing at a B2B company that built software for analyzing genetics.