Quick and Dirty Roadmap to Creating a Webinar Program from the Ground Up

Original Air Date: December 7, 2016
Length: 60 minutes


Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas!  Watch the recording »

This tactical session will guide a newbie through the process of creating a webinar program from scratch including: 

  • Determining the goal of each webinar
  • Identifying topics, mapping content to each stage of the buyer’s journey
  • Finding a speaker
  • Promoting your events to make sure you have a good audience
  • Picking hosting software for integration with HubSpot
  • Defining general timelines and responsibilities for staff
  • Following up after the event
About the presenter

Jessica Vionas-Singer is a Senior Inbound Marketing Consultant at SmartBug Media. Prior to joining SmartBug, Jessica was the Director of Marketing at a B2B company that built software for analyzing genetics.