Public Relations

The expertise and the connections to extend your reach.

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Our approach

Start with a goal-focused plan

A comprehensive, strategic PR plan is what gives your organization tactical goals and a timeline for achieving them. We start by defining a concise target audience and target media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.

  • Goal planning The conversation that lays the groundwork for PR magic.
  • Media training Pinpoint your thought leaders and get them up-to-speed on communications.
  • Targeted personas Get to really understand your audience and the role the media plays with them.
  • Focused content Determine subject matter areas based on your thought leader expertise.
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Access media contacts across industries

Match your desired target market regionally or nationwide. Our PR industry experts understand what it takes to create effective editorial (and have the contacts to make it happen).

  • Results-driven Our team hustles to secure placements in trade and mainstream outlets.
  • Well connected With media contacts across industries, we can pitch for targeted reach.

Choose your flexible retainer tier

Our custom retainer model gives you the flexibility needed to stay on budget—and keep your PR on track. Each retainer tier focuses on your organization’s strategic needs.

  • Flexible tiers Meet your goals—both strategic and financial.
  • Customized structure Modular service areas enable a purpose-built growth PR program.
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Increase credibility, enhance visibility

Use your current inbound marketing efforts and third-party generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts with our extensive media network.

  • Continuous pitching Consistency is key with focused, brand-aligned messages.
  • Newsworth abstracts Showcase your industry expertise while aligning with the media’s subject matter.
  • Consistent distribution Give content to writers, editors, analysts, and journalists that can promote your effort.

Become part of your team

We’re not a typical agency. We see ourselves as an extension of your team. Instead of working in parallel with you, our team works directly with you (and without any of those extra layers of agency fluff).

  • Deicated teamWe emphasize results, not just aesthetics.
  • No offshoringNo interns, either. Your business deserves better.
  • Personal accessTalk directly with us. No ‘handlers’ here.
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Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners

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What our clients say

If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

Brian Halligan

HubSpot, CEO & Co-founder

If you are working within HubSpot, SmartBug has the people and know-how to build your website.”

Michael Gin

Nomis, Creative Director

I loved working with the SmartBug team. They are highly professional, creative, collaborative and really know their stuff.”

Heidi Spillett

Enviance, Marketing Manager

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.”

Chris Harper

The Arbor Company, VP Communications

Our PR work