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A Marketer's Guide to Launching a Facebook Live Campaign

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We’ve all had the notifications pop up on our phone when a friend decides to share a moment in real time. But few brands are utilizing Facebook Live to its full marketing potential.

The ‘Live’ feature is Facebook’s answer to Periscope and even YouTube, and they want you to use it. This means they are taking great strides to help marketers be successful—helping you spread your message even further.

Bottom line, there is a ton of business potential for Facebook Live, whether you’re B2B or B2C.

In this webinar we discuss:

  • Basics of a successful Facebook Live campaign
  • Suggestions for marketing opportunities that would benefit from adding Facebook Live
  • A step-by-step guide for setting up your campaign
  • Tips for creating the best video possible
  • How to measure outcomes to improve your results going forward


Recorded May 2017

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